Vol.1 Issue 40 October 15th. , 2003
Send comments and suggestions. or get more information at info@NataliePace.com

Quote of the Week:
"The high for gold was reached in January of 1980--up to $850 ounce. Over the next 6-8 years, it's going to try and run to that and through it.."
- Robert McEwen
Chairman and CEO, Goldcorp (GG: NYSE, G: Toronto Stock Exchange)


Citigroup Wows L.A. Women with Women and Co.

Lisa Caputo, President and CEO, Women and Co.
Photo credit: Alex Berliner

by iSophia founder and CEO, Natalie Wynne Pace

Beverly Hills, 10.10.03 Ñ At the Women and Co. debut breakfast in Beverly Hills on Friday morning, which was hosted by the swanky Four Seasons Hotel, everyone was dressed to the nines, and statistics rather than shoe sales were on everybody's lips. Yet even in that posh environment, Lisa Caputo (Women and Company president and CEO) and Sally Krawcheck (Smith Barney chairman and CEO) created an environment that felt more like girls sitting around the kitchen table chatting than the hard sell tactics so commonly associated with financial planning. The Women and Co. ethos is a dance of professionalism and fun, fellowship and efficiency that truly emanates from top to bottom. Caputo and Krawcheck remembered everything from ending the meeting on time, to covering the parking tab, to including mints and engraved leather business card wallets (red) in their gift bags. In fact, the sell was so soft that many women left wondering what exactly Women and Co. offered. If Smith Barney covers the financial planning, what's the point of having a separate division at all? What exactly do members of Women and Company get for their $125 annual fee?

Indeed, why should Citigroup spend extra money, time and headache creating a suite of services that are targeted specifically to women, when all of the other major brokerages are content to splash a few gratuitous female faces in ads, print up a female friendly brochure and host a few targeted seminars? Does Citigroup KNOW something that the rest of the industry doesn't?

Trading in the glass slipper for the designer pump. Getting a perspective on just how much the world has changed.

One hundred years ago, women couldn't vote. Thirty years ago, no woman was the head of any publicly traded company that she did not inherit. Today, women own 49% of American businesses operating in the U.S., generating +$1.15 trillion in sales annually. (source: US Census Bureau). According to Lisa Caputo, after only three decades of being mainstream members of the workforce, one in three wives now makes more than her husband. Of the 66 million working women in the United States (source: 2000 US Census Bureau), over half are professionals with disposable income. The glass ceiling has shattered along with the glass slipper--at least in the Western world.

Why are women getting smart about the household finances? There's not much of a choice. The average age of widowhood is 56. Women outlive men by seven years. Statistics show that one in four women will find themselves at the head of their household at some point in their lives. Since women are inheriting the family estates, it's not surprising that 50% of all stock market investors are women. At the other end of the spectrum, also, however, the numbers are just as compelling. MBA programs, law schools and medical schools are each reporting close to 50% gender representation. These are young, professional women who will enter the work force with disposable income and the education smarts to know the importance of financial planning, beyond shopping trips and shoes.

So how did Citigroup get so smart?

According to Sally Krawcheck, one of the most respected business leaders on Wall Street, who built up her reputation in the independent research firm, Sanford C.Bernstein & Co. LLC, Citigroup's CEO, Sandy Weill, is a visionary. Citigroup was the first to suspect that the United States' fastest growing market, professional women, wanted their financial services served to them in a different way. In early 2000, Mr. Weill hired Lisa Caputo, (who is best known as the former press secretary to first lady Hillary Clinton, though she has held a number of executive level positions since), as President of the newly formed Women and Company, a division of Citigroup that was designed to market Citigroup's financial services to female consumers.

It turns out that Women and Company's suite of Citigroup services offers discounts and incentives to provide ALL the financial needs of a womanÑfrom mortgages and school loans to investments and nanniesÑthrough one phone call and/or one web-site. The client wins by having ready access to reliable, time-efficient information and services. Women who are interested in Women and Company should be aware, however, that the suite of services offered by Women and Company are from Citigroup and Citigroup owned companies, like Travelers Insurance, and Citigroup affiliates, like Deloitte and Touche, only. They will not have access to a broad range of competing products. You won't get a referral to a Charles Schwab or Goldman Sachs financial professional. The mortgages and student loans are Citigroup's, and the insurance is provided by Citigroup-owned Travelers Insurance. Think of Women and Company as the services attached to your American Express gold or platinum card, which are all provided by American Express and their affiliates, with the exception that most of the Citigroup affiliates turn out to be actually owned by Citigroup.

What does Citigroup get out of Women and Company?

Citigroup wins by bundling so many accounts with each customer that one wouldn't dream of untangling the relationship. As everyone in the banking industry knows, once you get a customer locked into multiple accounts, it's harder for other banking establishments to lure clients away with cheaper offers. Frankly, it's just too much of a bother to roll over ten accounts to save a couple of bucks.

Errr. Isn't Citigroup where Jack Grubman was employed? Should a woman TRUST her money in a place like that?

It's fairly easy to see how Citigroup wins, whether or not the Women and Co. division actually shows a profit, but what about the client? Should women trust the former employer of Jack Grubman to handle her investments? What value-added services accompany the Women and Co.'s $125 annual membership fee that you couldn't get for free at another brokerage? And is there even a need for gender targeting in financial services? After all, stock certificates don't care if you're male or female, pink or green!

(Of course, investors would prefer that their stock certificates stay green and off the pink sheets!)

The Commitment of Lisa Caputo, the Integrity of Sally Krawcheck

Let's face it. The financial world is still headed up, mostly, by middle-aged white guys, who may or may not be in tune with what women want to do with their money. While Citigroup is no different at the top, it's division, Women and Company, is designed by women, for women. Lisa Caputo, a woman who has spent much of her career in public service--as the former press secretary to the First Lady Hillary Clinton and as an existing board member on a number of nonprofit organizations--brings integrity, executive acumen and firsthand experience as an unhappy brokerage client to her role as chief executive officer. Citigroup's brokerage, Smith Barney, is headed up by another woman, Sally Krawcheck. The chairman and CEO of the Global Consumer Group is Marjorie Magner. Clearly, Sandy Weill is a female-friendly leader. In fact, Citigroup was ranked as one of the top 100 working places for working mothers in 2002 by Working Mother, and as one of the top 50 for working Latinas by LATINAStyle magazine.

It's Caputo's company, but bear in mind that Women and Company's financial services are provided by Sally Krawcheck's Smith Barney. At Smith Barney staff meetings employees sit boy/girl, boy/girl, unwittingly, but the reform and positive image that Ms. Krawcheck has brought to Smith Barney reaches well beyond gender equality. Sally Krawcheck has brought much needed standards and integrity to Citigroup, a company that only last year was smeared with the scandal of Jack Grubman. What are some of the new security measures that have been put in place? Investment bankers are not allowed to talk to analysts without an attorney present. The research department is completely separate from the investment banking division. Finally, analysts are paid solely on the performance of their recommendations. Analysts are not allowed to play a role in the investment banking of the company, and there is no longer any financial reward to give out quid pro quo ratings for billable business.

So, how does an insider like Sally Krawcheck convince burned investors to rely once again upon financial professionals and analyst's research? Despite the horrible scandals of the last few years and all of the investor dollars that were lost (It was a recession: money tends to be lost in economic downturns), Sally Krawcheck points out that there are performance advantages in having a financial professional on your team and in relying upon analyst's research, particularly because the psychological profile of the average investor makes an investor vulnerable to popular trends, rather than reliant upon sound data. Ms. Krawcheck says:

Please get a financial checkup. Most of us would not dream of going two years without a medical checkup. People don't get them because they're scared of them. That's like saying I think I might have a disease, but I'm not going to find out about it and try to cure it. If you look at the popular press or watch television, you know as well as I do that you should never have a financial advisor. I beg you to allow me to put forth the opposite view, and talk a little bit about behavioral psychology. We are all at heart momentum investors. We tend to anchor in the recent past. We think that things that happened recently will continue to happen. We love to be liked and we love to please. It is much more comfortable to go to a cocktail party and own the same stocks that your friends own. These traits doom us unless we use great research. People, when left to their devices, typically invest in mutual funds--those that are in the newspaper that are advertised to have had good performance. Those mutual funds underperform by 1800-1900 basic points the next year. What we should all force ourselves to do is to be contrarian investors. If everybody loves the stock, it has already happened. Be open to the idea that what we think is right, is not right. Please be kind to your financial advisor. Their job is really hard. Their job is to get you to do something that you just don't want to do. The financial advisor is. useful, if only to keep us from hurting ourselves. Research is not something that is a bad thing; it is something that helps people to grow their wealth.

While Citigroup is the first to create a splashy girls club division, it should be noted that every major brokerage has an online tutorial now to educate individual investors, and most brokerages are active in hosting seminars that are targeted specifically for women. So, why spend the extra $125 to join Women and Company? Women and Company plugs the individual into a larger network of like-minded investors, while most other brokerages value the one-on-one relationship that a client will develop with a trusted financial professional. The services themselvesÑongoing educational support, regularly published newsletters, market updates (online and hard copy), portfolio analysis and toll-free numbers--are not unique to Women and Company, but the network of professional women and the kinder, gentler feel that is focused on solving all of a woman's professional and financial needs are.

Women and Company may or may not be your cup of tea, but at least it's comforting to know that there are women of integrity and conviction cooking up healthy financial recipes for our future (instead of profligates of questionable integrity cooking up phony stock recommendations)! And if you're worried about another Jack Grubman, Ms. Krawcheck assured the audience that the firestorm of recent regulations and SEC presence at Citibank is enough to keep anyone clean, even if Smith Barney wasn't run by one of Wall Street's most trusted and cherished minds. As for Lisa Caputo and Women and Co., it was easy to see by the smiling faces at the breakfast that the company had made a very favorable impression on the L.A. women who attended the event. Monet Davis, one of the breakfast attendees, thought that Women and Co. was a wonderful opportunity. She was excited to go home, do her research, and maybe convince her husband that they try some new things in investing. The room buzzed with like comments. And everyone knows how women like to spread the good word.

Read on for questions and answers between audience members and Lisa Caputo and Sally Krawcheck from the October 10th breakfast. The dialogue may address some of your own personal needs and/or concerns.

Q&A: You've been recommending that women consider using a professional financial planner. If they don't have a relationship now, where should they go and where should they start?

Sally Krawcheck: There are plenty of our financial consultants here! As in all areas of your life, start by reaching out to your friends. Reach out to people who you trust and get their advice. Interview a number of financial consultants. At Smith Barney, we have 12,000 consultants. 12,000 types of people and personalities. Find someone who can work with your style. Take this very seriously and do your research.

(iSophia note: Click here to go to a recent iSophia article that helps you to ask the right questions when interviewing and identifying the perfect financial partner!)

Lisa Caputo: A lot of people here know that I used to work in the White House and spent ten years in public service. I had a six figure legal debt when I left the White House at the ripe old age of 32. My boyfriend said, "You need to transfer your 401K into a brokerage account." I had $60,000 put away from ten years in government service. His friend put that money in 35 different stocks in small positions. I left that financial advisor and went to another friend of a friend of a friend, who was related to an old boyfriend--there's a lesson here! This financial advisor took the small positions, consolidated them and then had me over-exposed in the high tech industry. The moral of this story is: don't be like me! Don't be like my mother, when my father had a heart attack. My mother had never handled the finances. I don't ever want to see anybody go through that. Women shouldn't be in that position. Go out and interview people to find a partner whom you can trust. Find somebody who subscribes to the same view that you do. I'm happy to tell you that I practice what I preach. I would have never thought I'd end up in financial services. I'm happy to tell you that my debt is retired. That happened because I got a good financial advisor. Now I can save for my 3-month old's education.

Q&A: You said that it's not a good time to get into the market when everything is high. What about today, when the market is high? What are we to do?

Sally Krawcheck: The answer is a diversified portfolio. When I talk about not buying things that have just gone up and exploded, I'm talking about individual stocks. We can have a robust discussion on whether the market is overvalued or if earnings are too conservative, making the markets appear to be overvalued. What your financial services provider should be doing is not to get you in and out of segments of the market on a rapid-fire basis, but to give you a diversified portfolio. When the stock market goes up, you take some profits out. When fixed income goes up, tilt it that way. Analysts should be there to make the decisions on which companies have good fundamentals versus which ones are overvalued.

Q&A: When/where are women most vulnerable in terms of finances?

Sally Krawcheck: Women are most vulnerable when they are ignorant. We all, those of us who are married, love our husbands--or like them anywayÉ Don't tell Gary I said that! I love my husband! I hope none of you would allow your husband to bring up your kids on their own. I wouldn't. Why should we let our husbands handle the finances by themselves? My husband and I had to have a real fight about it. While I work now, when I first married, I didn't work. I had to go from saying, "This is his," to saying, "No, this is ours." When someone becomes widowed or divorced, they not only have the terror of dealing with the death, but also the terror of dealing with the finances for the first time. People don't do the common sense things, like getting a mortgage for the tax benefits.

Q&A: Can you give us management tips? You went from a 500-person company to 23,000 employees!

Sally Krawcheck: The size is so much bigger, but how does that affect you? I travel more. I don't dwell on how many people I don't know. I don't carry guilt with me. I have my son. I have a gorgeous, sassy daughter, who is 7. I missed a school thing earlier this week because I was out of town. My view is that God gave them two parents for a reason. Good advice is to really pick your spouse well because if you have to do it more than two or three times, it starts to look tacky. When my daughter comes to me and says, "Mommy, why weren't you at such and such.". I say, "Do you like the books? Do you like the toys?" I had the experience of staying home with my son when he was young. That wasn't right for me or for my family. My husband does not travel and can do this. The only thing that I haven't been able to change is that middle of the night scream from "Mommy!" to "Parent!" and convince my kids that [my husband] can comfort them, too!

Lisa Caputo: Sally and Marge are helping me to forge this financial services division ahead. It's not easy to come into this company. It's huge. It's an incredible place to work. As an outsider who comes in, there are no organizational charts. It's about forging relationships from the inside. Sally is on the road quite a bit. She reaches down. She visits branches. She speaks to women. She talks to employees. She's placed a priority on the way she has chosen to manage. She goes down several levels and doesn't just deal at the top tier.

Sally Krawcheck: I love what I do. I didn't love what I did until I was 30. I was an investment banker. On Sunday night, I used to get the ache in the stomach. I didn't want to go back to work the next day. At the age of 30, a light bulb went off. It's research! I started at Sanford Bernstein in 1994--Oct 10! I was thinking what a great time I've had. If you don't like what you're doing, get out. It's not going to get better. I'm the only one of eight females who graduated from business school who is still working. The answer of why they're not working? "I was just paying for the nanny. My husband makes more." I wasn't making more money than they were in those days, but I couldn't wait to get to work.

Q&A: Are you afraid that other brokerages are going to jump on the bandwagon and compete with Women and Company?

Sally Krawcheck: I doubt that there is any coincidence that I am running Smith Barney. Marge runs the major banking business in this country, and we have the power of Lisa Caputo. I don't think it's any surprise, that you have women in these places. We really think it would be terrific if all of the guys who ran all of the other companies, said, "Women! Lots of disposable income. Women! Head of their households!" What's different is that Women and Co. doesn't just talk about financial profiles. It talks about the whole person. We would love it. The more competition the better. We welcome all the guys to join us in this undertaking.

Lisa Caputo: I have to give a lot of credit to Sandy Weill because he gets it. He gets the power of the women's contribution to the economy. Citigroup has the opportunity to be the largest financial institution and to serve us well. What we decide to do is not what everybody else does. Other companies sponsor women's events and put a women's face in advertising. This is financial services wrapped in pink. We talked to 1500 women about how they think about money and what they want from a financial services institution. That helped us design this membership product, which offers a variety of information, services, ongoing education and financial advisors. All of us are busy everyday. We're doing the juggling act. We're so busy taking responsibility for everybody else, that we don't take responsibility for ourselves. We have a ton of male clients. That says something because the kind of service that we built has come from people in this room. It's not rocket science. It's about thinking it through and offering a high touch, high quality service that reaches people. Because of Sandy, Sally and Marge, Citigroup stepped up to the plate. I get to come to work everyday and fell that I'm doing a public service for women!

Q&A: Many of us have daughters [and sons]. How would you suggest that we get them involved in investing? My daughters have executive jobs. Even with my background in finance and investing, they're not interested in it.

Sally Krawcheck: My daughter is seven. If I don't exercise, my daughter will not see exercise as important for her. That's scary to me that she won't take her health seriously. It's important for her to see that I take my financial health seriously, too. Older kids, just tell them to do it! Like that will work. You have to work with each individual kid. Between the ages of 15-20, give it up for awhile. Whichever way you find--be it gifts or stories, helping them invest your gifts, giving them brokerage and bank accounts--make them competent and comfortable with it. Don't give them the drawback of being ignorant when it comes to numbers. We've all got to find our own way and our own message.

Lisa Caputo: One of the things we do is a mother/daughter class, talking about how to communicate with each other about money, including wealth transfer, and helping them to invest. If you're working with financial advisors, get your daughters involved with the advisor. Get your daughters involved now. They need to get exposed to that and understand how to find the right situation that works for them.

Full Disclosure: Natalie Pace does not own shares of Citigroup.


Canada's Gold Mines (and iSophia's Gold Report Card).

While cheap money (low interest rates), increased money supply, the largest U.S. national debt on record and other hiccups in the economy continue, gold has become all the rage, with Toronto-based gold mines, in particular, being the talk of the town. Is the real worry inflation, and will that send the price of gold into outer space?

The price of gold tumbled on 10.03.2003 -4.0%, the largest drop in six years, prompting a sell-off on 10.7.2003, only to find institutional investors gobbling up relative bargains in gold stocks again on 10.10.2003. Clearly there is a lot of fever around gold these days. Ed Bugos, editor of the Goldbar Report, believes the real worry on the economic horizon is not DEFLATION, but inflation. Whether you are skeptical of the current bull run or just looking to diversify your portfolio, gold stocks traditionally fare well in periods of low consumer confidence and inflation. Believing that gold can run another hundred bucks an ounce without much trouble--to $475--Ed Bugos has selected three companies he believes are the best current VALUEÑGold Fields Limited (GFI), Kinross Gold Corp. (KGC) and Anglogold (AU). Mr. Bugos considers Newmont Mining and Agnico Eagle Mines to be expensive based upon value relative to cash and gold reserves and the expected life of the mines, though these popular, well-known gold companies could benefit from public outcry for hard currency, simply because their names are well known. (The gold price on 10.10.2003 was $373.20.)

Mr. Bugos is not the only gold bug prognosticating a run on the bullion. Bill Fleckenstein, an MSN featured commentator, notes that there is an "accumulation of gold occurring around the world," and that "owning precious metals is an insurance policy against the U.S. Feds, inflation, tough economic times and the current currency debacle [the low dollar]." Current government attempts to "champion a lower dollar," make precious metals, gold in particular, very attractive to Fleckenstein. Richard Russell is recommending that 1/3 of one's net worth be in metals currently. Finally, Rob McEwen, CEO and chairman of Goldcorp, has created a chart (below) that compares the price of gold to the Dow Jones Industrial Average over the last 106 years. According to the historical trends of the chart, Mr. McEwen believes that the American markets are currently one-third through a twelve-year gold bull run, the likes of which could take gold prices as high as it did in 1980, when gold prices topped $800 an ounce. If those prices sound like a pipe dream to you, there is still a case to be made for gold as a portfolio stabilizer. In July 1999, when the Dow tanked 50%, unhedged gold stocks (like Goldcorp) increased twofold--in some cases, much more.

So, what was going on in the 1980s, when gold ran from its $35 low to over $800? An energy crisis, terrorism (Iranian hostage crisis), interest rates topping 20%, inflation and a bear market that had stalled the Dow Jones Industrial Average at around 1000 for seventeen years! (Who says Buy and Hold has EVER worked?) While interest rates today are at a 40-year-low, many of the other signs of low investor confidence are present. Energy supply problems and spiked energy prices. The threat of terrorism. Pressure to increase interest rates (aka a HUGE American national debt). A trillion of investment dollars stashed in the low-interest bearing safe-haven savings accounts. Abandoned or abated talk of deflation with the word "inflation" creeping into economic trend predictions. It's yet to be determined if people will begin removing the gold from their teeth to sell at triple gains, like they did in the 1980s, but historical trends would indicate that some of these contrarian gold bugs, like McEwen, Fleckenstein and Bugos, have a few statistics in their corner.

So which companies are most likely to benefit from a gold bull run? Newmont (71%), Agnico-Eagle (55.6%), Barrick (47.2%) and Goldcorp (45.5%) fare most popular with the major market movers and shakersÑthe institutional investors, but Goldcorp orbits a world all its own in share price returns over the last few years. Goldcorp's share price has jumped 475% in the last three years, more than twice the rate of any other gold mining stock. Of course, past returns don't always equal future gains, and some web sites, like Money Central, point to both Newmont and Goldcorp as being overvalued. One thing is for sure, Goldcorp's CEO and chairman, Rob McEwen, has shaken up the gold mining industry in the last few years, by creating a new way of finding and identifying reserves that has become so respected it is now called the Goldcorp Principle.

Therefore, to gain more insight on the current and future trends in gold gains, on the challenges facing gold mines (including environmental and labor challenges) and to compare the production costs of the top gold-mining companies in the world, iSophia turned to Mr. Robert McEwen, the Chairman and CEO of Goldcorp, a man who received no less than five awards last year from organizations as diverse as Northern Miner to Ernst and Young. Is there gold in 'them thar mines,' or could the recent run-up of Goldcorp simply be that Mr. McEwen, formerly of the finance world, is media and market savvy?

Click here to go to the Gold Stock Report CARD.

Fast facts about Goldcorp:

The mega-cap gold corporations have more reserves and more market capitalization than Goldcorp, but they don't beat Goldcorp's bottom line--cash operating costs of just $65/ounce to produce the gold. Mr. Rob McEwen was Northern Miner's 2003 "Mining Man of the Year" for being the "biggest positive newsmaker" in 2002. He was also Ernst & Young's Entrepreneur of the Year, Viola R. MacMillan's Developer of the Year, Fast Company's "The Fast 50" Champions of Innovation, Investor Relations Magazine Best Senior Management in Canada and Business Week's "Web Smart 50"--one of the 50 most innovative companies on the web worldwide. Read on to see how Goldcorp has reduced their production costs to the lowest in the industry and substantially increased their reserves under the visionary guidance of their CEO.

From a telephone interview between Natalie Pace and Robert McEwen in February, 2003.

N. Wynne--Five awards in one year. Not even Jack Nicholson can beat that.

McEwen--It's been quite a year.

N. Wynne-- What makes you so well liked by these organizations?

McEwen--Everybody in the company works pretty hard. They just need someone to give an award to. We've approached the business a little differently, and fortunately, have gotten results that surprised people. In the mid-90s, our mine had been going for 50 years and was assumed closed. Today, as a result of the discovery we made at the bottom of it, it's considered to be the richest mine in the world. Goldcorp is also one of the five lowest cost producers in the world.

N. Wynne--What is so different about your approach, and how do you keep the costs down?

McEwen--We tore down an old mine. We found gold where no one thought it was going to be found. It totally altered the geological model. We built a new mine with fiber optics. We're beta testing with wireless communication devices underground. Wireless communications are pretty natural on surface, but underground radio waves don't travel well. Think of being in an office tower, where you board up all the windows and turn off all the lights. You're responsible for twenty people, on different floors. Tell me what they're doing? The key need is shortening communication times. That reduces working capital. If you reduce working capital and fixed capital, you reduce costs overall.

N. Wynne--I'm sure that makes you very attractive to shareholders.

McEwen--We've had just remarkable performance. Our compound rate of return on share price is 38%. We've outperformed more than 90% of the list of companies in North America since the start of 1993, when I began restructuring the company, until now. Our return on capital is 26%. In 2001, we were the most profitable gold mining company in North America. We split 2:1 last year. We held back 10% of gold production. We believe the price of gold is going higher. We thought we'd hold a little bit and sell it once that occurs.

N. Wynne-- Goldcorp's rate of return, at 37% over the last nine years, outperforms Microsoft, IBM, Coca-Cola and Warren Buffett, doesn't it?

McEwen--Yes, and it puts all the senior gold producers in the dust. The senior gold producers have a flawed strategy. They think growing the top line is important. To me, it's growing the bottom line--the share price. I've got a chart that compares us to the three largest mining companies in North America. They're compounded at today's T-bill rates at best, as opposed to our 37%. They've ignored the shareholder. They're out to make a bigger company, but they haven't paid attention to what happens to the per share number. That, to me, is critical. Why be bigger if your share price is going to stand still or go lower?

(iSophia note: Goldcorp has indeed slaughtered the rate of shareholder return in the sector. For a detailed analysis of five and ten year shareholder return rates, check out the Gold Stock Report Card. The link is listed above, at the beginning of this interview.)

N. Wynne--With those returns, why isn't your face as well known as Bill Gates? Why isn't Goldcorp mentioned in the same breath as Berkshire Hathaway? It can't be that insurance is sexier than gold. There will never be a Bond film named, Microsoft.

McEwen--Why would someone buy a gold stock? We are more than just a gold stock. What are your returns on capital and equity? What type of operating margins do you have? Stack us up to leading companies. We're delivering competitive results. Net margins of 35%. Business Week does a survey of the top 900 companies in the country and ranks them by return on equity and capital. If we were included, we would be in the top 20.

N. Wynne--You weren't included because Goldcorp is Canadian-based?

McEwen--Yes. It might also have been size. The other companies have multi-billion dollar market capitalization above ours. [iSophia note: GG's market cap is $2.66 billion.] What we're trying to create is a company that allows our shareholders to have a good night's sleep.

N. Wynne--If gold is predicted to rise in value, why isn't everybody holding some back for the higher sell price?

McEwen--Because we have a very low break-even point, we don't have to sell to survive. We started this policy when gold was $270 an ounce, and today it's $350. [iSophia note: On 10.10.2003, gold traded for $373.20 ounce.] Our outlook for gold is that it's going to go higher from here for the next 6-8 years. If we sold the gold we currently hold in bank vaults, our return on capital would have been 32%.

N. Wynne--Has Goldcorp always had such a high return on capital?

McEwen--We went through a difficult period between 1996 to 2000 at the mine that is driving the company today. It was a high cost mine, and had been that way for quite awhile. The company was cash starved. There were problems with labor. I went in and said, "This mine is going out of business. Let's find new ways that people haven't thought of." We said that there was a way to turn the company around. Our work force said they didn't want to do it. We went through a 46-month labor strike.

N. Wynne--Ouch. That's a long, rocky period.

McEwen--Fortunately, no one was hurt. The only property damage was to Goldcorp. It was the first and only time that I received a death threat in the mail. We had SWAT teams at our house a couple of times. All the windows on the ground floor were replaced with bullet -proof glass.

N. Wynne--The end result of that strike is quite noteworthy. The labor union folded, didn't it?

McEwen--It was the first time the United Steelworkers of America walked away from a mine.

N. Wynne--How did your team accomplish that, and is that necessarily a good thing for your employees?

McEwen--When we built the new mine, we wanted shared responsibility and to embrace new technology. The skill set required for this new mine was different. Many of the workers didn't possess those skills. We set up a training facility to train them. Initially, labor viewed us like a computer virus. The industry contract we proposed, if they had accepted it, would have corrupted their other contracts. The head of the union came to me directly and said that we weren't going to have a good relationship, even if we settled. We went from being the bad guy, to the executive of the union being the bad guy. The union went to the workers and said that it was a good fight, but they had lost. They said, "If you don't accept this deal, there won't be any more strike pay." We probably have 40% more labor force now than then, but at the time, we were in need of a smaller work force.

N. Wynne--How did you handle the layoffs?

McEwen--We gave them [the workers who were laid off] a generous severance package by industry standards. I also wanted to give them an opportunity to participate in the company's future. We gave stock options to all of the employees. One reason was selfish. I wanted them [former employees] to have an interest in the company. Maybe that peer pressure would stop one radical individual from doing something untoward to the operations. The options could fund a university education or a new pickup truck, or moving somewhere else if they don't want to be in the community. That worked out quite well.

N. Wynne--How does a cash poor company put in new technology, an employee-training program, and offer stock options as an incentive to make the company succeed?

McEwen--We financed this process with equity at the bottom of the market--with an asset sale.

N. Wynne--How quickly did the changes take effect? Was there a long period of adjustment and/or negative cash flow before the new technology and labor force became productive?

McEwen--When I came into the company, we were producing 53,000 ounces at $360 cash per ounce cost of production. In our first full-year of commercial production, we produced ten times the amount, or 503,000 ounces. The direct cost of mining was $59 ounce, or 1/6th of what it had been in 1996. There was a 60-fold change in the economics of the bottom line.

N. Wynne--That's an incredible pay-off, but it's hard to imagine that it made up for the death threats and forty-six months of labor strikes. You came over from the investment world, didn't you? Was it tempting to return to that relatively safe haven?

McEwen--I grew up in the investment industry, and stepped into mining in the beginning of the 1990s. The investment industry was in my blood. My father had me charting stocks at the age of ten. I made nine times return on my money in 18 months. From that time forward, I thought that was the way the market worked. In the investment world, if you wanted to get out of a problem, all you had to do was sell it. It's an abstract world, where you're dealing with abstract concepts. In mining, it worked on a totally different time frame. If you had a problem, it didn't take three days or three months. You might be lucky to get out of it in three years. I've been applying the urgency and discipline of the financial markets to this company. I also wanted to get into an industry where there was an opportunity to hit a homerun, clear out of the park. I'd known people who'd made discoveries. A discovery is transformational. And it worked.

N. Wynne--That's incredible. How did you find gold where no one thought it was going to be found?

McEwen--The discovery occurred at the bottom of the mine that is 50 years old. I had a brainstorming session with our geologists because I wanted them to accelerate the process. I said, "I want you to bring in all of the ideas that your superiors said were no good." We spent two days in a forum. There was cross-fertilization going on. I walked away thinking I'd like to get the larger community involved in this process.

N. Wynne--The larger community, outside of your company?

McEwen--I ended up in a course at MIT, with a business organization that I belong to, called the Young Presidents. So I went down there for weeklong immersion in technology and applications at the Sloan Business School. They started talking about Linux and the development of open-source code. A light went on.

N. Wynne--Was this the dawning of the Goldcorp Challenge?

McEwen--We launched the Goldcorp Challenge. We took all of our geological data (50 years) and our data of reserves. We put them up on the Internet. We were appealing to a group of people, giving them access to proprietary data that no mine company had ever done before. It was a 400-mg file. Software allowed viewers to see the data in two and 3-D. The challenge was to find 6 million ounces of gold. For those insights, we offered prizes totaling half a million dollars. During the four-month registration period, we had 475,000 hits to the web site. 1400 people in 51 countries downloaded this file. We had a panel of five international judges -- from the U.S., Australia, Canada (2 judges), and South Africa.

The judges looked at all of the submissions and picked the most innovative. We were not going to drill right away. We were looking for innovative thinking. We paid $10,000 to each of 25 semi-finalists, and said, "Come back with your submissions. Revise, upgrade, use any media."

N. Wynne--1400 people downloaded the file. 475,000 hits. Wasn't judging this a nightmare? Was the time investment worth it? Weren't you worried about "trade secrets" leaking into the hands of the competition?

McEwen--When I saw the first submissions coming in, it was a cornucopia. The diversity was remarkable. We saw people using intelligence systems, applied math, and computer graphics. It was wonderful. It is very interesting, when you share something that isn't supposed to be shared. Most of the industry thinks you're crazy. When you give it away, there are people who say, "This is just a game, isn't it?" Others say, "I don't understand." A year later, when we gave the prizes to the finalists and semi-finalists, everyone was saying, "That's a rather interesting idea." Recently, the largest mining company in the world copied us and called it the Goldcorp Principle. They're using this as a way of engaging the intellectuals in the industry.

N. Wynne--How did the competition lead you to find gold reserves that you would not have otherwise found?

McEwen--It was a great way of getting third party validation of our estimates of what was there. It was a tremendous talent hunt for innovative thinking. We hired up to ten people from the top twenty-five finalists (either full or part-time). It gave us terrific confidence because 75% of the semi-finalists had targets that matched the projections we had. We didn't provide them with our targets. This process generated 110 exploration targets in a mine that was supposed to have no future. 50% were brand new. 50% matched ours. It opened doors into the imaginations of the geologists. Our success ratio in drilling those targets is running 80%. The Challenge pushed us into the 21st Century in terms of exploration. The Goldcorp Challenge broke the mold for the industry.

N. Wynne--Let's talk about how you've applied your financial acumen to the impressive operating efficiency of Goldcorp and built Goldcorp into a $2.66 billion dollar company.

McEwen--Goldcorp had a $50M market capitalization in 1993, when I started restructuring. I took five companies and compressed them into one. I concentrated the value in fewer and fewer companies, trying to make it easier for the investors to understand. In Canada, we have structures that are a little different, in terms of shares, called multiple-loading shares, where one share can carry up to ten votes. I controlled 40% of the vote of the company. In the last restructuring, we went to one vote per share. I went from 44% voting interest to 6 1/2% equity interest in the company. We were able to inject something into the market that everyone else had, but it was new to our company, in terms of corporate governance. That had a big bearing in our volume on the New York Stock Exchange. From 1995 to the end of 2000, our trading volume was 95% in Canada and 5% in NYC. At the end of last year we were trading 58% of our volume in New York City. On a net cash basis, we have more cash than the aggregate of the five largest gold producers in the world. We don't have any debt. We were the most profitable mining company in 2001. I think we'll be again in 2002. We don't hedge.

(iSophia note: Goldcorp was the most profitable gold mining company in 2002, with 35% margins, compared to negative earnings and 7-17% margins for the other companies featured in this week's stock report card.)

N. Wynne--Describe what hedging is for our readers, and why your company has an advantage for not doing it.

McEwen--It's a term that means I will sell my gold five years from now at today's price. It worked in the 90s, but it's backfiring today. Being hedged leaves you out of the upside price of gold. Hedging caps the price that you are going to get. Hedged companies are underwater. On top of that, we withheld gold (and bought gold). Right now we have 200,000 ounces of gold. We're the only company in the world withholding production.

N. Wynne--I found out about Goldcorp because you were one of the only equities in a short-selling fund. Are you most popular with the bears? Do institutional investors only bet on gold when the market tanks, or inflation hits or during wartime?

McEwen-- I believe we're at the start of the third major market in gold to occur in the last 106 years. There are very long economic cycles that have occurred in gold. There's a chart that compares the Dow Jones Industrial Average by dividing it by the price of gold. It takes month-end value and plots it from 1896 to present. When the Dow is much higher than the price of gold, there is confidence in financial assets. When the number is higher for gold, people go to hard money--assets that are tested over time to preserve capital. There were peaks in 1929 (when it took 18 ounces to buy the Dow Jones Industrial Average). The next peak was in 1966. The last period was July of 1999, when it took 44 ounces of gold to buy the Dow.

N. Wynne--Those are all peak periods before major market adjustments. How low does the Dow Jones trade compared to gold in the troubled times following the peaks?

McEwen--The other side of the numbers can be very abrupt. By 1932, it took only two ounces to buy the Dow [down from 18 ounces in 1929]. From 1929-39, which was a deflationary period, it was a very good time to own gold. Homestake Mining was up six-fold. From 1966 to 1980, an inflationary period, the Dow fell from 28 ounces of gold to buy the Dow Jones Industrial Average, to just one ounce, in 1980, to buy the DOW. Homestake Mining [during that period] went up six fold, while the DOW stood still. In July 1999, the Dow retrenched 50%. Unhedged gold stocks increased twofold, in some cases, much more. If you average those first two periods, you get a twelve-year period. We're a third through it right now. That's just a psychological factor in the market, where you move from confidence to no confidence. It's also a supply situation. Supply is being reduced considerably, and the interest is increasing. When you compare the global equity market capitalization to the gold industry, there is only 1% of the global market capitalization. If you have a small shift, half a percent, the market capitalization of that sector increases by 50%. The market is all about psychology. Expectations about good times, and the expectation about bad times.

N. Wynne--Benjamin Graham says, "In the short run, the market is a voting machine, but in the long run, it is a weighing machine." Investor confidence was at an all-time low last year, but with new SEC regulations, corrupt executives going to prison and the new bull market rally, will gold hit a threshold or perhaps even decline in value?.

McEwen--In the early 1930s, the SEC was created to deal with corporate malfeasance. Consumer, corporate and government debt are all at record levels. In the late 1920s, 10% of the population had money in the market. Close to 60% of the population is in the market today, through retirement, pension, insurance, etc. When people start getting concerned, there's a bigger wave that goes through. I could be very wrong on this, but I think it's prudent for most investors to think about having fire insurance for their portfolio. In the last three years, if you looked at the top ten performing mutual funds, you'd find a predominance of gold funds.

N. Wynne--Did investors already miss the time to buy? Goldcorp's share price ($14.56 on 10.10.03) is trading near the 52-week high ($15.10), and Money Central says your P/E to growth ratio indicates the share price may be overvalued.

McEwen-- Everyone is saying, "Don't invest in gold. It's too volatile." It would be prudent to have 5-10% of your money in fireproofing your portfolio. If you'd bought into the DJIA index, beginning 2001 through the beginning of 2002, you'd be down 23%. If you'd put only 90% in instead, and put the other in Goldcorp, at the end of last year, your whole portfolio would have been up 10% rather than down 23%. In terms of trading high, the industry has had a strong move through December, in anticipation of higher gold prices. Gold prices ran, but the shares didn't run as fast. If gold were to drop to $100 ounce, which has a low probability of occurring, 90% or more of the industry would go out of business, and we'd still be making money because of our low cost of production. In terms of P/E, at the height of the tech bubble, NASDAQ was trading at 300 P/E. We're trading at 40 P/E.

[iSophia note: The S&P average P/E is now 23.]

The problem with gold is that there is a lost generation in the market. People think it's a nice ornament to wear. When you look at the performance and reflect on the statements, how come it has performed so well and everybody tells me you that you shouldn't be there? For gold investors, I'd say, you're not part of the herd, right now. You're a contrarian if you buy gold today.

N. Wynne--Contrarian investing is the buzzword of some of the most successful investors and analysts, including Sally Krawcheck.

McEwen--I hate standing in line. If you want to go from Point A to Point B, and you're standing behind someone, you can only go as fast as the person in front of you. If you step out of line, you might lose sight of the goal a few times, but odds are, you'll get there much earlier than the person you stood behind.

N. Wynne--So is gold jewelry, status or money?

McEwen--Gold is money. It's accepted anywhere in the world. You can trade it anywhere at anytime of the day. It's extremely liquid. It's been around for a millennium or two. It doesn't have any debt attached to it either. There are 114 nations that own gold in their central banks. Our goal is to have more gold than the bank of Canada. 41 Countries have less gold than we do.

N. Wynne-- Is there growth potential at your company, outside of the argument that gold is good portfolio "fire-insurance?" If the bulls continue to run this year and investor confidence returns to the market, is Goldcorp positioned to perform well, or will the demand for gold (and the price of gold) wane?

[iSophia note: We hate to toot our own horn, but the italicized prediction was written in February! At the earliest stage of this latest rally!]

McEwen--We'll be sinking a shaft (elevator), which will be going down to 700 feet below surface. It's an $85 million capital expenditure. Based upon $325/ounce gold price, we expect to get our money back in 1.2 years. The rate of return will be 47%. It will allow us to increase our production of gold from 500,000 ounces to 740,000 ounces, for a 40% increase. Our operating costs will be below $60 ounce.

N. Wynne--What is your projected growth rate for the next 3-5 years?

McEwen--The building of our expansion will take three years. We're fairly flat currently in terms of production. The revenue will only change with a change in the price of gold. We are an aggressive exploration company (consider this our Research & Development). We're looking at a number of situations where we can add reserves or to the life or size of our property. Right now, we're executing this plan of organic growth. We also invest in smaller companies that are exploring--our farm team. We're putting money into their treasuries to encourage them. If they find something, we can offer additional capital, expertise and encouragement.

N. Wynne--Won't expansion increase production costs per ounce?

McEwen--No, I wouldn't think so. We keep looking for ways to grab a technology from another industry and apply it to our business. The people who make the arm in the space shuttle want to diversify into medicine and mining. We're doing work with them and a number of others, looking to improve what we do. Mining is global, but all of our assets are in North America. We're comfortable with our risk profile. The rest of the world is unsettled right now. Mining is a business where you end up being committed for a long period of time, once you build a mine.

N. Wynne-- Is a $400 gold price coming? If the US is off the gold standard, how does that affect the potential high end of gold?

McEwen--The high for gold was reached in Jan of 1980--up to $850 ounce. Over the next 6-8 years, it's going to try and run to that and through it.

N. Wynne--Would an investor be better off just owning the gold itself or owning stock?

McEwen--You might try owning some gold. In 1929-39, gold went up 70%. [Compared to the 6X price performance of Homestake during that period.] 1966-1980, gold went up 20-fold. Which is better to own? You might want to split it between the two to cover your bases. You might think of buying a couple of gold stocks, just as a form of diversification. Prudent diversification is important to any portfolio.

N. Wynne--Does technology, namely the fiber optic network, remain key to Goldcorp's low cost of production?

McEwen--Yes. We use it as a communication means. Voice, data and video. Throughout our mines, there are video cameras that allow us to go onto the web and see what's happening at various points. The more information you have, the better decisions you can make, on a more timely basis, with less capital employed. You might start working on different equipment to move materials around faster. From a safety standpoint, you can determine where everybody is in the case of emergency. You can look at the impact that the mine has on the immediate area. Most are built as closed systems, so as not to leak into the surrounding area. You want to pay attention to that. You want to catch it before it creates any damage.

N. Wynne--Which brings us to another consideration, what is Goldcorp's environmental and safety record like? Goldcorp's web site boasts that Red Lake's Mine's secondary pond is "of such good quality" that suckers (fish) spawn in it? How do you keep the run-off so clean?

McEwen-- At Red Lake, our record is excellent. We tore down the old mine, and built a new one. In the process, we cleaned up everything that would have been an issue. The mine at South Dakota sits at the top of the hill. There have been fish kills in the stream. We use technology to stop that. There have been birds that land in our ponds. We cover the ponds with netting, but the birds get poisoned. That hasn't happened for quite awhile, but it does happen. We've offered to have a hatchery, but they say no. If you look at mining, on the impact on the land, you see a gaping hole in the ground. People in the mining industry would say that malls and parking lots consume more of our landscape than mines, and maybe do more damage, but it's hard to quantify it. If you want to be in the mining business today, if you disregard the laws for environmental protection, you should get out of the business. We try to exceed the requirements. There are times and events that push us the other way, but we've received awards from South Dakota and elsewhere for what we've done.

It's an industry at times playing catch-up. Originally, the mines were encouraged to be built by the government to create employment. The politicians said, "This a remote site. We want employment and tax dollars." We're now learning that there was much more to the story. A lot of companies predicated their financial models based on historical costs. The industry as a whole has done a good job of hiring environmental people today. If you want to be in the business, it's prudent to go beyond what is required.

N. Wynne--North America has some of the toughest environmental standards in the world, especially compared to some of the other countries where your competitors have mines. What policies and safeguards keep you ahead of the game?

McEwen--Our environmental committee is composed of independent directors who report quarterly. I think a lot of people have the image of [miners as] irresponsible people with no regard for the environment. Our environment is precious. It needs to be preserved. It has to serve the next generation. What protects us? It's a philosophy.

N. Wynne--So what's next? 2002, with all of the success and awards, will be hard to top personally, won't it?

McEwen--You say to yourself, "Wow! This is something. Well, what do you do with it?" Last year, we had all these awards and that. But it was also a personal year. I lost my mother and one of my sisters to cancer. That created an enormous respect for mortality. I've been giving some away to hospitals and schools. There's a greater need out there, and life has been very generous to me recently. There is an area that intrigues me. Regenerative medicine. I gave a gift to create a center for regenerative medicine. I don't think our health care system has the capacity to handle the demographics that are going to hit it. The regenerative end could shorten time in hospitals, improve cure rates and reduce financial burdens.

N. Wynne--Sounds like your home run was accompanied by a number of personal risks and hardships.

McEwen--Yes. If you want to do something large, you have to put yourself at risk. If you follow the path that everybody else is on, you can't expect anything more. It's probably true in most aspects of life.

N. Wynne--What personal traits most qualify you to lead Gold Corp? What is the overriding principle you convey to your managers and employees?

McEwen--I want them to be ever curious. In terms of working-- an open, honest forum. We're out to improve the industry we're in. In so doing, we can make a contribution to the community we work in. In terms of looking at problems, I want them to pick it up, turn it around, upside down. My favorite question is, "Why?" What we lose as adults is curiosity. Keep asking, "Why are we doing this? What's the purpose? Can we do it faster, cheaper, better, with a superior result?" I want everyone to ask why all the time, not because you want to be different, but just to see if you can do it a different way-- shorter, faster, cheaper. On an economical front, when you have an investment in the company, you think about it more often. It's not what drives you, but you tend to think about it. When companies allow employees to grow with the company and become financially independent, they feel that what they're doing is increasing their personal worth.

N. Wynne--Do you have a personal success strategy, favorite quote or stress release?

McEwen--I have something hanging on my door. One I saw long ago. It basically went, "A slave is someone waiting for someone else to free them." That's one. There's another. He's a Scandinavian, Piet Hein. "Living is a thing you do now or never. Which do you?"

N. Wynne--We choose life. Health. Joy. Prosperity. And perhaps, now, a little goldÑas insurance against the hard times.

Full disclosure: Natalie Pace doesn't own shares of GoldcorpÑyet.




Top 10 Best Companies for Working Mothers (2002),

Top 10 Best Companies for Working Mothers 2002, according to Working Mother. www.workingwoman.com.

  1. Abbott Laboratories
  2. American Express
  3. Bank of America
  4. Booz Allen Hamilton
  5. Bristol-Myers Squibb
  6. Colgate-Palmolive
  7. Computer Associates
  8. Fannie Mae
  9. General Mills
  10. IBM

To review working Mother's Top 100 list directly, go to: http://www.workingwoman.com/list.shtml

It's always good to know which companies are getting it right with the workforce, especially if you're interested in putting your money with the "good guys." Please note, however, that while Fannie Mae may get it right in the women department, they are carrying a good deal of interest-sensitive debt, which has many analysts and business leaders concerned about a U.S. governmental bailout of the company. For more information on the recent fiscal condition of Fannie Mae, read the Companies in the News section of iSophia e-zine 35 at the below-listed link.

http://www.NataliePace.com/newsletters/members/35/35.html



Girl's Guide to Market Terms: Making Your First Trade.

When cliff-diving into unknown waters, it pays to first know what perils lie beneath the surface and to take a few practice dives off the side of the pool.

Are you ready to make your first trade, but don't know where to begin? For starters, call 310.399.049 or register online at iSophia's calendar section, to get into Millionaire Boot Camp on October 22, 2003 in Long Beach, California from 7:00-9:45 p.m.. This seminar is FREE to iSophia members who bring along a friend. (A $399 value: Pay only for parking and dinner). You will learn hands-on investing strategies that will change the way you invest for life. If you think you don't have the extra money to invest or that you need to pay off debt BEFORE you start on your path to financial freedom, this seminar will give you the information you need to start CREATING A PORTFOLIO with POCKET CHANGE right NOW! There will also be a half hour devoted to investment clubs and friend resource groups, guiding you how to start NOW to team up with your own network of investors, to pool knowledge, cash and/or resources. It's called the Member Mosaic, getting a more complete picture of the stocks you want to invest in, and your friends are a key component. BE SURE TO attend this ONE-TIME EVENT and to REGISTER NOW! Don't let distance or time constraints stop you! (Aren't excuses like those what keep you from investing in the first place?) Getting smart about investing is the best thing you can do to increase your returns, just like studying for an exam increases the odds that you'll score well. Don't worry! Our goal is to make investing as much fun as shopping for shoes! Even if you've never looked at a financial statement, you will come out of this seminar with the tools you need to begin making much more wise investment choices.

If you're stuck out of town, we've still got a little something for you. Read below for a few pointers from the best and brightest financial minds on the planet!

  1. ""I don't try to jump over 7-foot bars: I look around for 1-foot bars that I can step over." Warren Buffett, billionaire. Mr. Buffett is notorious for steering clear of the entire dot COM craze because he didn't understand it properly. Bottom line: Start with the products, companies and services that you know and understand. Steer clear from anything that you don't understand, especially in the beginning.

  2. "If you like the store, chances are you'll love the stock." Peter Lynch, who advocates visiting the store or sampling the service of the company BEFORE you buy in.

  3. Benjamin Graham says, "In the short run, the market is a voting machine, but in the long run, it is a weighing machine." Companies like Amazon.com, which has 23 billion of investor's dollars (market capitalization), compared to negative 2002 income of $-85.9 million, are the perfect example of Ben's quote. Investors buy in on "hunches" and positive consumer experiences, without looking at the fundamentals. Momentum traders can capitalize on this phenomenon, but the trick is getting out at opportune profit points. Dick Satran of Reuters calls the 210% gains Amazon has posted in share price this year "Déjà vu rally" of the March 2000 NASDAQ crash. One thing is sure: companies built on hot air (popular word of mouth) fall much harder and much faster than the blue chip stocks that have solid earnings. (Of course, they also tend to soar higher. Be sure to pack a parachute, if you buy in!) Amazon fell 90% from January 2000 to March 2001. NASDAQ fell -60% during that same period, while the S&P sagged only -20% and the Dow Jones Industrials gave away just -15%. This is a real world example of the value in portfolio diversification, not only in bonds, fixed income, real estate and stocks, but also in equities!

  4. "If you don't study any companies, you'll have the same success buying stocks as you do in a poker game if you bet without looking at your cards." Peter Lynch. Sorry gang. There's no substitute for research. That's why iSophia gives you a new Report Card each and every issue. If you don't know how to evaluate price to earnings ratios, stayed tuned to an upcoming issue of iSophia when a leading money manager gives real world applications. There are also online tutorials offered through almost every major brokerage house. Finally, a Google search tends to answer any question that I can come up with. Bottom line: Money can be just as much fun as buying shoes, but first you have to start snooping around for the great bargains!

  5. "Bulls make money. Bears make money. Pigs get eaten." Take your profits. A great capital gain is a great capital gain; a gain on paper can become toilet paper, if you don't cash it in. If you cash in 350% gains, when you could have held tight for 1000% gains, don't beat yourself up. Nobody has a crystal ball. And 350% gains on ANY investment is a very good thing.

  6. "Buy low, sell high." Don't be fooled by anybody who tries to tell you that Buy and Hold works. From the 60s through the 80s, the Dow Jones hovered at 1000, and if you bought into the stock market in 1999, you're going to be waiting a long time for your position to return. People who try to convince you that Buy and Hold is a good strategy often follow-up their statements with a direct deposit form and a laundry list of mutual funds. (In other words, they want you to buy and FORGET ABOUT YOUR INVESTMENTS. Chances are you don't even know the companies you're invested inÑmerely the name of the mutual fund. What if you hate tobacco companies? Wouldn't you like to know if your mutual fund is invested in Altria, Philip Morris' parent company?) What's a good gauge of buying low? If nobody thinks it's worth anything, and you find growth and merit potential. What's a sign you should consider selling? Feeding frenzies. Hysteria. When you can get more than you ask for because everyone is competing with multiple bids, where the buy price gets hit well out of the asking price ballpark. Markets have their cycles, both long term and seasonal. Learn them. (Attend the Millionaire Boot Camp seminar on 10.22.03! Call 310.399.0497 now to register!) See below for some other good buy low/sell high gauges.

  7. "Don't forget that we have elections next year. Amazing things happen in election years, including economic recoveries." Paul Woods, Odyssey Advisors. 30 years in equities. While historical trends are good indicators of the future, it is important to realize that no cycle is 100% reliable. A catastrophic eventÑlike 9.11.2001--can end any bull run. Still those of us who anticipated this nontraditional stock market roar through summer are very, very happy right now.

  8. "Contrarianism is an interesting strategyÉ Buy when everybody else is depressed, and sell when they are euphoric." Michael Martin. Futures trader. Another way of gauging and acting on the axiom: Buy Low, Sell High.

  9. "Be contrarian. Buy "straw hats in January," when no one else wants them and prices are lower." Pete Colhoun (And sell them in August, when people will pay anything for shade!)

  10. "One would expect the powerful rally seen so far this year to continue based on historical precedentÉthe NASDAQ Composite Index may still have much more upside potential." Tobias M. Levkovich, Smith Barney Chief Analyst.

  11. "Never invest in a company without understanding its finances. The biggest losses in stocks come from companies with poor balance sheets." Peter Lynch. Be sure to check the financials! This information is easily found on www.MoneyCentral.msn.com. Key in the symbol. Click on Financial Results under Research.

  12. "CANSLIM." William J. O'Neil's system for picking winning stocks. (He's the founder of the popular financial journal, Investor's Business Daily.) Go to www.canslim.net/what.htm and read up!

  13. Member Mosaic. iSophia's trademarked stock research system. Go to www.NataliePace.com. Click on Member Mosaic. Click on a flashing tile and learn how fundamentals, market news and consumer observations add up to a more complete picture of the publicly traded company you're considering investing in. This strategy has helped iSophia founder and her investment club post over 350% gains since 2002.



Shopping for a Promotion-literally.

By Maria Brando, serial entrepreneur. How a trip to the mall sets you up for a raise and better business cards!

Every promotion and raise I ever got hinged on one critical heelÑdressing the part. Have you ever heard of anyone in a t-shirt and thongs (the shoes, not the underwear) getting an executive level position (unless they owned the company)? How would you feel if your attorney showed up to court in a Hawaiian shirt? Every job has its standard dress code, and dressing for success is a subtle, but important statement that you walk the walk and talk the talk of the promotion you're aiming to get. And that message has to start BEFORE you ask for the job, not after. Unfortunately, you can't afford to rationalize that you'll buy the new suit AFTER you get the job and have the extra money to afford it. If you don't invest in the duds first, your big shot will mostly likely be a blank.

It's not just in the boss' office where that suit can be an advantage. Great-looking clothes (and unfortunately fabric DOES matter) can provide a conversation starter for strangers. At a conference last year, I met one of my current business advisors because we were both standing in the valet queue, waiting for our respective cars, wearing similar (and I think quite tasteful) pin-stripe suits! That silly clothes moment has resulted in a business relationship and Rolodex sharing that has the potential to add millions to the bottom line of my company. That's a million dollar return on a thousand dollar investment. (It was a really great suitÑon sale!)

Still afraid to pony up the dough before you win the job? Worried about how you'll pay off the credit card bill? Unfortunately, it's a Catch 22 situation. If you don't make the investment, you're unlikely to get the promotion. Which strategy is more likely to succeed? Walking into your boss' office wearing the corporate clerk smock or walking into the office looking sharp and sassy, like you're ready to go sit at that new desk in the corner office? One entrance reeks of pleading, while the other sizzles of respectability and upward mobility. Your new clothes and confidence hint to your superior that if he or she doesn't come up with some added incentive and responsibility for you, you might start looking around for an employer who will. (And if you need to pay that credit card off, you're really going to start looking if they don't give you what you deserve!)

Fear is what keeps most people frozen in their tracks, while entrepreneurs are well known as risk-takers. You have to have a serious moment with yourself about just how much you're willing to risk to climb the corporate ladder. If you're unwilling to take risks, don't complain about the rung you're stuck on! Climbing the corporate ladder has no bearing on what kind of person you are anyway. If you're happy in your job, by all means, keep the clothes you have!

Last week, I came across an executive assistant wearing a tailored suit. The first thing I thought was, "That girl is shopping for a promotion!" Her message to her boss was subtle, but effective. "I'm outgrowing my position. I can handle more responsibility." If her work ethic, her education and her intelligence warrant a raise and promotion, I wouldn't be surprised to see her in her own office next time I visit. (And if her education and intelligence don't measure up, then her first step should be shopping for an education!) I put her name on my short list of people I would approach about coming into my company.

Finally, get the most for your buck. October can be a great time for designer sales! Splurging (within reason) can be the best thing you do for your career, and paying a little more for a great fabric and a great cut can pay off for years because classic cuts don't go out of fashion, like the latest trend does. Polyesters, off-the-rack suits and outrageous fashion statements may cost less, but they look less impressive and are worth just one season. But hey, it's your buck. It's your job. Your call.



Why Paying Yourself FIRST, starting NOW, is the first step toward prosperity.

By Rev. Dr. Audrey Reed.

Do you pay yourself first? The concept is fairly foreign to us. Most people feel that they have to pay all the bills. Some business owners pay employees first, and make do with what is left over. We share with others, but do we share with ourselves? Paying Yourself First is divine intervention. It is Universal Law: like attracts like. The magic of money is that money is a magnet; money attracts money.

Our gains are most easily achieved one baby step at a time.. American culture trains us to recognize the BIG changes, the fast changes and the complex changes, but it does not allow us the luxury of the impact of the small changes. In fact, it is the small changes that have a lasting effect. The "wham bam" techniques of our fast and furious world do not allow time for the newness to get into our bones and become our nature, while the small changes quietly become a part of our nature.

Making Small, Lasting Changes:

  1. Identify the new behavior you want learn. (Paying yourself FIRST!)
  2. Take in the information - books, tapes, cds, or take a seminar, etc. on prosperity, abundance, financial planning, investingÉ
  3. Practice and track (tracking is the secret ingredient). Keep a journal or track the behavior on a spreadsheet. Decide how and what you want to track.
  4. Example - Each day track how much money you put in your bank account (or in the cookie jar). Tracking is observing the behavior of how often and how much you have chosen to put in the cookie jar. It is not about right or wrong. Tracking and practice allows you to see how the muscle of saving and intention becomes stronger. Do the tracking for at least 32 days. This will give you a good baseline, so you can see how you are developing microscopically.

  5. Natural Being- Practicing implements new behaviors into habits that become part of our nature. The goal is to have the new behavior become your natureÑeffortlessly and gracefully.

Where to Begin

Find yourself a jar, a container, or cookie jar. Decorate it. Start with whatever cash you can, but start and build it to the point that 10% of all the money you receive goes into your cookie jar. Save the money for something that you intend for yourself, whether it is a facial, a massage, new clothes, new shoes, a vacation or to start an investment club. Give strength to the intention by naming it. The money naming gives focus to the line of your intention and rigor to the practice of nurturing yourself. Try it out (32 days). Track the money as it grows (intention).

Recipe for success:

  • It doesn't matter the percentage that you begin withÉstart today.
  • Count your blessings.
  • Be grateful for the gift: large or small.
  • Enjoy the flow.
  • Be responsible for your debt.
  • Be Giving (Philanthropic)
  • Be open to RECEIVING
  • Pay Yourself First.
  • Remember that Money attracts money. Abundance attracts abundance.

Morsels to contemplate:

Save a percentage of all money that you receive by putting it into your Cookie Jar, whenever, wherever, however money flows to youÉ Tax returns - Annuities - Profits

Stocks - save for them one share at a time (or find out how to start an investment club).

Seminars -Vacations --Down payment for ______________. It might be better to save up for something you can do within six months, if this is your first time with the jars.

Anniversary present or Flowers for garden.

Spa Day - Manicure - Clothes - House in the country.

Paycheck - Change - Unexpected money gifts

Count it; each time you put money into the cookie jar count the new money and the money that is already there. Sending Light and Energy to the money gives it more flow. Track it! It is a new practice. Be gentle with yourself.

Celebrate yourself and the new small, but important change that you are making.

Watch the abundance, prosperity and riches grow.

(I keep a slip of paper in the cookie jar with the total amount of money I want to create. I add in each amount that is put in the jar so that I know, and the energy flow knows, when I've reached the intended amount. I straighten out the slip of paper, unfold, refold it and count it. Sometimes when I count it, I am surprised to find more $$$$ than I thought was in the Cookie Jar.)

True Story

One of my partners, Alice, and her husband were saving for a down payment on a new home. They knew about how much it would cost and began to "cookie jar" in the form of putting 10% of all money that flowed into their lives in a drawer. Her husband would put all the change from his pockets in the drawer each night, as well. Alice called the nighttime change ritual, Daily Money Exchange. About two years later, they had the down payment. Take the first step to what you want! It does take time, and so what else is new?

DELIGHT IN YOUR SUCCESSES.

MEASURE YOUR GAINS.

TRACK THE RESULTS.

BE GRATEFUL FOR THE ABUNDANCES.

Celebrate!

Rev. Dr. Audrey Reed has over 30 years of business experience in corporate organizational management and entrepreneurial sales/marketing. Audrey consults with major organizations, is a prized keynote speaker, radio talk show host and sought after expert for television and radio. Audrey's humorous antidotes, experience and devotion to change are a unique alchemical combination that shifts realities and opens the floodgate of knowledge, laughter and discovery. Her forte is converting complex methodologies into simple solutions, instantly useable practices. Dr. Reed holds a D.S.S. (Doctor of Spiritual Science Degree) and a B.A. in Business Management. She is a NLP Master Trainer and the author of Money ToolBox for Women, and the CD and workbook, Verbal Magik - The Art of Super Teleselling. Dr. Reed is the creator of Debt Free Divas - Reclaiming Your Wealth, Awakening the Goddess Within, Mommy Money and Me is Your Baby Shopping and Intimate Conversations About Money. You can email Rev. Dr. Audrey Reed at audrey@moneytoolboxforwomen.com.


WINsider CALENDAR: Investor's Boot Camp on 10.22.03.

WINsider CALENDAR: FREE Investor's Boot Camp on 10.22.03. (Limited enrollment! Call 310.399.0497 NOW!) 17th Annual California Governor's Conference for Women. Wednesday morning chat with N.E.W. Entrepreneurs founder, Christine Kloser. Check out iSophia's Calendar Section for other nationwide events. Go to: www.NataliePace.com.

10.15.2003 Wed. Chat at 8:45 a.m. PST with Christine Kloser: Founder of N.E.W. Entrepreneurs, the Network for Empowering Women. Christine will be joined by Stephanie Frank (Internet Expert) and Bobbi McKenna (author of Million Dollar Women). Christine helps Women Ignite Their Business and Fuel Their Souls. She will be talking about the seminar on Saturday, 10.25.2003 that is designed to teach entrepreneurs how to Jumpstart Their Dreams. See below for details on the seminar, and on how to enter the Wed. Chat.

Wed. 10.22.2003 California Governor's Conference for Women, Long Beach. Don't miss this once a year opportunity to be around 10,000 of California's brightest, most successful professional women (networking extraordinaire)! Go to www.cgcw.org to REGISTER NOW. Stay later that evening (6:30 to 9:45 p.m.) and attend a FREE Investor's Boot Camp, and step on your path NOW to personal prosperity. Don't let your fear stop you from learning the secrets that will change your life. (NASDAQ is up over 40% this year! Now those are gains!)

10.22.2003: Wednesday evening (after the California Governor's Conference for Women), 7:00-9:45 p.m., Long Beach, California. Investor's Boot Camp. Get smart and strong about investing. Start now! Financial freedom begins today with this hands-on investing seminar. Learn how to create a portfolio from pocket change and a monthly friend's night out. Invest smart with the secrets of Wall Street's most successful business leaders, like Warren Buffett and Peter Lynch. Invest in your mind and watch the returns roll in. Gain while you sleep! Bring a friend and both of you attend the seminar for FREE! (value: $399! Parking and dinner are extra) Call 310.399.0497 to register NOW. Space is limited.

10.25.2003 Seminar: Entrepreneurs Jumpstart Their Dreams

Saturday, October 25, 2003
8:30 AM to 5:00 PM
Doubletree Hotel (1707 4th Street)
Santa Monica, CA 90401

Mark your calendar and sign up below now: http://www.newentrepreneurs.com/utility/showPage/index.cfm?objectID=public,13

(Men are welcome to attend!)
Or go to :  www.newentrepreneurs.com

In this dynamic seminar, you'll learn:

    • To identify and eliminate your fears about money
    • Leading edge Internet marketing techniques
    • How to successfully market your business for under $500
    • How to self-promote on a shoestring budget
    • How to get tons of free publicity without breaking the law

As an affiliated guest, you can attend for only $39, if you sign up BEFORE the deadline of 10/20/03. If you miss the deadline, you'll pay 25% more ($49 after 10/20/03).


10.15.2003 DIRECTIONS on how to participate in the CHAT with Christine Kloser, founder of N.E.W. Entrepreneurs, on WED. morning (10.15.03) at 8:45 AM PST.


1. Get to the office early on Wednesday morning (or take an early lunch if you are on the East Coast).     
2. Go to www.NataliePace.com at 8:30 a.m. PST.    
3. Click on Chat Room     
4. Click on Already a Member    
5. Enter in your user name and password     
6. Enter in your nickname and press LOG IN     
7. Enter in your questions and press return (or enter)   

For more information on N.E.W. Entrepreneurs, go to www.NewEntrepreneurs.com

For more information on the Womens Investment Network, go to: www.NataliePace.com or call 310.399.0497.



 

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GOAL: Working change: To promote successful investing and ethics in business.
MISSION: To build a global investment community by providing easy access to important financial news, by promoting a dialogue between members and industry professionals and by promoting ethical business practices, products and services.
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For more information on W.I.N. contact us at info@NataliePace.com

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