
Vol.1 Issue 52 September 1st. , 2004
Send comments and
suggestions. or get more information at
info@NataliePace.com
Quote
of the Week: "You
convince the public that the odds are against them so they behave
like they're in a casino. They go in there and buy options--which
is like betting on number twenty-six. It's like playing poker
without looking at your cards."
- Peter Lynch
From Investment Gurus by Peter Tanous
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- Success
Secrets of CEOs: The Business Women We Love:
Q&A With The Apprentice's Carolyn Kepcher and fellow
2004 Compass Award Winners, Marie Wilson (Co-Founder/President
of the White House Project), and Valerie Red-Horse (Founder,
Chairman and CEO, Red-Horse Securities, LLC). By Natalie
Pace, CEO, NataliePace.com.
- EASY
MONEY: A Baker's Dozen Ways to Make Money More Fun.
By Natalie Pace, CEO, NataliePace.com.
- LIVING
WEALTHY: Your chance to have four seasoned financial
advisors give you a personal money makeover. In this
issue, a burned out corporate executive wants off the
treadmillÉ before her health crashes.
- Stock
Report Card. Chip Makers. Ante up and cash in, but
should you bet on Intel or Advanced Micro Devices? by
Natalie Pace, CEO, NataliePace.com.
- Which
Mutual Fund is Right For My Portfolio? Paul
Woods, CEO, Odyssey Advisors, tells you which funds
yield the highest reward with the lowest risk.
- High
Flying Success: 4 Tips on How to Wow Your Customers
Even When Times are Rough by Kim Castle, Co-founder
BrandUª
- Retire
While You're Young Enough to Enjoy It. by
Les Abromovitz.
- Book
of the Month: Ready the Eight, by Jae Gordon,
former litigator and consultant to two Consuls General
of Israel. If you're interested in learning more about
the terrorist mind, this is an edge-of-your-seat must-read.
- Companies
in the News: News highlights, as reported by the
most respected sources in the world. Alphabetized for
easy reference.

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Success
Secrets of CEOs:
By Natalie Pace, CEO, NataliePace.com.
The
Business Women We Love: Q&A With The Apprentice's Carolyn Kepcher
and fellow 2004 Compass Award Winners, Marie Wilson (Co-Founder/President
of the White House Project), and Valerie Red-Horse (Founder, Chairman
and CEO, Red-Horse Securities, LLC).
From Kiwis
to Ikea and The Apprentice, the hottest brands on the planet
are crafted in the capable hands and minds of some of the most
admired and well-liked women in North America. Ikea North America's
President is Pernille Spiers-Lopez. Frieda Caplan, founder and
Chairman of Frieda's Inc., introduced kiwis and other exotic fruit
to North America. Carolyn Kepcher, star of The Apprentice and
Executive Vice President of the Trump Organization, gets nothing
but respect from the Donald when she says, "Actually, I couldn't
disagree with you more." And get this; Carolyn is not just
respectable, intelligent and beautiful. She's also just 35 years
old, and she was only 26 when she became the General Manager of
Trump Golf Course.
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Carolyn
Kepcher, star of The Apprentice, with Andrea March and Leslie
Grossman, co-founders, Women's Leadership Exchange
Photo credit: Leroy Hamilton
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What's the
secret to their success? Marie Wilson, co-Founder and President
of The White House Project and author of Closing the Leadership
Gap, has made it her business to research what makes us love
certain businesswomen more than others. She sums up the essential
qualities of a great businesswoman, saying, "One of the hardest
things for women in politics and business is that you have to
be tough as nails and warm as toast." Though women are advised
to keep crying out of the boardroom, femininity, it turns out,
is an asset for women executives, as is humor. Picture Carolyn
Kepcher's grin to "the Donald" as she disagrees with
him, or Oprah blushing as she interviews Denzel Washington. The
businesswomen we love are decidedly female (even when they are
gay, like Ellen DeGeneres). They embody beauty, charm, wit and
humor, while standing strong in their business, positions and
convictions.
Okay, great,
you think! I'll practice my jokes and coy grins in the mirror,
but how the heck do I get the expansion capital that I need for
my business? What's the best online marketing tool? How do I edge
out the competition and turn a profit when health care costs and
employee taxes eat up 30% of my profits? Why am I stuck at the
same revenue plateau and how can I break through to the next level?
The founders
of the Women's Leadership Exchange, the organization that awards
the Compass Awards and puts together business conferences across
the United States, has a mission to answer those questions for
women executives and business owners. Last month, on August 3rd,
in Long Beach, California, more than 700 women came together to
learn best marketing strategies, how to get venture capital and/or
loans to start or expand their business, branding tips and much
more. Self-described "serial entrepreneurs" and co-founders
of the Women's Leadership Exchange, Andrea March and Leslie Grossman
believe that if a woman can build her business to the $750,000
level, she can also reach sales of $25 million or more. The key,
according to Grossman and March, is to get out of the office and
get the management skills necessary to expand. Toward that end,
the WLE has recruited a permanent group of "Growth Gurus"
who have distinguished themselves as business owners, corporate
leaders, speakers and/or authors to speak around the nation in
their conferences.
Speakers at
the Long Beach conference included Pernille Spiers-Lopez, president
of Ikea North America. Ms. Spiers-Lopez has not only led Ikea
to explosive growth in the US, she has also won awards for her
worker-friendly policies. Working Mother awarded her their
Family Champion Award and singled out Ikea as one of the 100 best
companies for working mothers. Other experts included Beth Polish,
the founding CFO of iVillage, Frieda Caplan, the woman who changed
the way America eats by introducing kiwi, spaghetti squash, mangoes
and other exotic fruit and veges to our culture and Maria Contreras-Sweet,
the former Secretary of Business, Transportation and Housing for
the State of California under Governor Gray Davis. It is hard
to imagine a more elite group of power hitters available to business
owners for the affordable conference price of just $175.
Though each
breakout session was so valuable it was hard to choose which to
attend and the keynote speakers were not to be missed, the highlight
of the day was the WLE Compass Awards Luncheon. At this luncheon,
Compass award winners Carolyn Kepcher, Marie Wilson and Valerie
Red-Horse freely shared their success secrets with the audience,
with local morning news personality Michaela Pereira moderating.
These standout women offered up the essential power tools for
the executive toolbox of any woman serious about building her
dream career. If you missed the Long Beach Women's Leadership
Exchange conference, there are still two other WLE conferences
this year. More information on registration can be found at the
end of the Compass Awards winners Q&A.
Q&A
with Carolyn Kepcher, Marie Wilson and Valerie Red-Horse, with
Michaela Pereira asking the questions:
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Andrea
March, Leslie Grossman, Marie Wilson, Valerie Red-Horse,
Carolyn Kepcher, Michaela Pereira and Jennifer Ingram (VP,
Marketing OPEN: The Small Business Network from American
Express)
Photo credit: Leroy Hamilton
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Michaela:
We know success isn't always pretty. What's one mistake that you'd
like to share with the audience.
Carolyn--
We have a project to build several million-dollar homes. Trump
had asked me to take over and hire people. I wanted someone local.
One woman came in; she had sold homes at $750,000. Our homes start
at $2.5 million. She had such energy, and she truly was so impressed
by the property. She was local to the area, but she didn't have
the price point I was looking for. I interviewed other people
who sold $7.5 million in the area, but I took a chance with this
woman. A few people downtown criticized my choice. One day, I
got the phone call from Donald. It was on the speakerphone, and
a good amount of executives were in the office. They questioned
my choice. I said, "It is still in the winter months."
High season is March or April. We went back and forth, and finally
Donald said, "Don't you agree that perhaps she's not the
right person for this job." I said, "Actually, I couldn't
disagree with you more." He took that in, and said, "We'll
see how it goes."
In March,
April and May, we had 16 villas and 67 condo units available,
starting at $2.5 million. In three months, she [the salesperson
I hired] has sold 14 units. It was a gut instinct. Whew!
Michaela:
Valerie, have you ever made mistakes? Taken risks? Second-guessed
yourself?
Valerie:
I changed my approach. When I started the investment bank, I came
from the entertainment industry. People told me that the financial
business was a big boy's club. They warned that certain men will
have the perspective that you can only make movies, and you will
be attacked [in the financial arena]. My husband played with the
Oakland Raiders. He said, "If you're going to play, you have
to play hard." I said, "No, as a woman, I'm tender."
I'm now a woman who is known as a ball buster. I've just had to
É I haven't taken risks with people's money, but I take risks
with my reputation.
Michaela:
Marie, you've said that men have an advantage when it comes to
doing business. How do you walk that line between being a tough
ball buster and possessing the uniquely feminine qualitiesÑsoftness
and the ability to communicate?
Marie:
I was going to tell you all of my mistakes! I've never done anything
that people didn't tell me I'm crazy for doing. One of the
hardest things for women in politics and business is that you
have to be tough as nails and warm as toast.
We studied
the best ads in the country, about how you portray yourself this
way. The woman who did it best is Ann Richards [the former governor
of Texas]. She's the perfect blend of humor with toughness. It
is very difficult. We have to solve this. We haven't reached enough
women in Congress and business so that's it's normal. Until we
have numbers, you'll be looked at like a woman first.
NataliePace.com
Note: As an example of Ann Richards tough humor, she is quoted
as describing how to be a good Republican, saying, "You have
to believe that the nation's current 8-year prosperity was due
to the work of Ronald Regan and George Bush, but yesterday's gasoline
prices are all Clinton's fault."
Michaela:
Look at the criticism directed toward Teresa Heinz Kerry recently.
Martha Stewart, was she made an example of?
Valerie:
I agree about critical mass. I'm not going to go into the guilt
or innocence on Martha, but do you know how many men do that everyday?
Michaela:
Ambition knows no gender, but success does.
Marie:
Ambition knows gender. It is still not okay for a woman
to be openly ambitious. A part of what we're dealing with is that
the cultural ideal of woman is still wife and mother. When you
veer from that, you have to have a reason. That is the reason
we don't have more women in politics. 38% of men say, "I
want to run for office." They wake up, look in the mirror
and say, "I want to run for president." (Marie turns
to Valerie Red-Horse) "Have you ever considered running for
office? You'd be great!" You have to say to women, would
you consider this! Carolyn, when you're finished with The Apprentice,
we can run you anywhere. Women have to be invited in. That whole
idea of ambition is holding women back. Unless we relate [our
ambitions] to our children and family, we can't say, "I want.
I need. I know."
Michaela:
Will I see a female President in my lifetime?
Marie:
Absolutely. We are at such a tipping point. In the next election,
if we're good at what we do, we'll get two or three women running.
In the next ten years, we are going to have a woman President.
Valerie:
There are some wonderful men in this room. We want to make it
clear. Where women are achieving places in business and politics,
there are supportive men. It's not about gender hating and fighting.
I want to make that clear.
Wilson:
When you work with young women you say, "You have to be for
women. Not against men."
Michaela:
Back to the personal. I want to know motivation. Is there a mission
statement, a mantra, a one driving goal in your life, something
that you come back to and say, "Yes, I'm on track."
Valerie:
I'm an active member of the Bel Air Presbyterian Church. I keep
myself on track if I know that what I'm doing is something that
the Lord has in mind to make a difference for my children and
my community [Native American]. I saw such a need in my communityÑwith
high suicide rates and alcoholism. When you look around and you
don't see the government and business providing opportunities,
the only path left is to start those paths and opportunities.
I look upward to make sure that I'm on the right track outward.
Marie:
I watched my mother, who was completely uneducated, who made sure
I got an education. I think about her life. I think about her
as a feisty girl who stayed alive with no money. If my mother
had had one bit of education, she would have been running countries.
I appreciate Nell Merlino, who did Count-Me-In, who helped me
create Take Your Daughters [and Sons] to Work. That was a miracle.
I think what motivates me more than anything else is girls. If
I keep focused on them and what is good for them, what they want--whether
to be president of their own lives or the dreams they have--if
I check with the girls and listen to them, that's it.
Michaela:
Carolyn, what do you come back to to keep your compass focused
north?
Carolyn:
My children. I want them to look back and say, "This is my
momma. Look at what she accomplished." Before children, I
started out young in the business field. Between the ages of 15
and 25, I had a variety of bosses and managers. In my early to
mid 20s, I was faced with two different managers. One managed
by the seat of his pants, and didn't give directions to his staff.
That bothered me. Other managers I've had managed by fear instead
of motivation. As an employee, motivation goes down. Everyone
is afraid to think for themselves. They don't want to go to work.
This truly bothered me. I became General Manager of Trump Golf
Course when I was 26. I wanted to motivate staff and make them
feel important. I have a big staff now, but it started with 30-50
people. It's about motivation, leadership and respect. Now I have
250 on staff, with 40 people whom I look to, whom I trust in the
world. That's my biggest accomplishment.
Michaela:
What do you think are the key ingredients you bring to the table?
Carolyn:
I think listening is huge. I think not enough managers listen.
I enjoy people's comments. Not enough people give credit where
credit is due. If someone on my team fouls, I foul. We hire
people to replace us because we are only going higher.
Valerie:
I think having four children, 6-19, I've learned to be honest
and to be a disciplinarian with love. Indian nations are actual
governments. I have to come in as a financial advisor and, unlike
non-Indian folks, I don't come in with a false sense that "You
are sacred." We need to shape up with social reform. I bring
that communication, that relationship of honesty, talking about
realistic situations.
Michaela:
Being real, that's an asset.
Marie:
This country is hungry for authentic people. That is huge.
People think that [leaders like] Shirley Chisholm do things out
of courage. It's more than that. You do things despite the fact
that you're terrified. I wanted to establish micro-enterprises
for low-income people. Everyone said, "You will marginalize
low-income women." I said, "They're starving."
They said, "Low -income can never do a business." People
from the Women's Organization didn't speak to me about this project.
Going beyond your community, and being courageous. I love what
I do. Have passion and move through fear. These are hard,
but good things.
Michaela:
One last question. Give us one or two other women in your life
who have been significant forces to get you where you are today.
Carolyn:
My mother, without a doubt. She was a mother of 4 children. She
stayed home to raise us until the last one was in school. She
is now an executive. She is semi-retired. She never stops. She'd
come home late. She'd put her time in. She would come home and
cry on my grandmother's shoulder. We've all done that, but don't
do it at work! The 2nd person is Donald Trump's
personal assistant, Norma, who has been with him for 30 years.
She has pushed me and she has saved me at times. There were times
when I wanted to give up. I'd call up Norma and say, "I'm
done." She'd say, "Don't let them knock you down."
She'd give me a motivational speech.
Valerie:
My mother and oldest daughter. In the Indian community, life isn't
linear. It is a circle of life. My mother is 84. She's all natural
and was instrumental in starting my natural hair care line. She's
healthy and full of energy. My oldest daughter is 19. We had major
issues when she was 17. She just finished her first year at Stanford.
I read her essay and it was all about how she wanted to be like
her mom. I cried, especially when I got the bill from Stanford!
Some of our mentors are so close to home that you don't appreciate
them.
Marie:
I'm supported by a lot of women! I mean we fight, but mostly I
get a lot of support. It is wonderful when a woman in the top
of your field protects you. The President of the Ford Foundation,
Susan V. Berresford, has stood up for me. She's such an ally of
mine. My two daughters are quite wonderful. They are quick to
tell me when I'm wrong. They are also very moving. Sometimes they
are my biggest critics, but watch out if you come after me! Having
kids who love you is the best thing in life.
If you missed
the Long Beach, CA. conference, you can still take advantage
of the two more conferences in 2004 - Atlanta on Sept. 22nd
and New York
City on Nov. 12th. Go to www.WomensLeadershipExchange.com.
Speakers include Carolyn Kepcher, Jane Fonda, Cicely Tyson and
other respected female leaders. Don't miss it! The information
you receive could be just the ticket to explosive expansion in
your business. At minimum, you'll have a very inspiring day, networking
with other dynamic business leaders, and yes, there are a few
brave, wonderful men milling around.

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EASY
MONEY:
By
Natalie Pace, CEO, NataliePace.com.
A
Baker's Dozen Ways to Make Money More Fun.
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Natalie
Pace, CEO, NataliePace.com
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This month,
I've heard more complaints about money! While all of us want to
get rich quick, almost no one wants to open his or her 401Kstatements!
And the bills! Piles and piles of bills each month, which become
a mountain of paper to sort for days at the end of the year. While
getting surly, ripping envelopes and snarling at your mate only
makes things much worse, that is what comes very natural when
you don't have a system. Frustration is never pretty.
Here's the
good news. Getting a system really makes things so much easier
that you might actually find yourself ENJOYING bill paying and
monitoring the investments you own. Further, the tips below do
not require tons of organizing time and money. You will not
have to spend hours boring yourself to tears with flow charts
and reading up on systems theories. Take ten minutes to read this
list. Buy a few folders. Consider getting a filing cabinet. Before
you know it, you may find yourself falling in love with finances
and kissing your lover spontaneously when the brokerage statements
arrive!
The
Stock Market Ostriches
"I
hate stocks! I'll never learn about them. I don't want to look
at charts and a bunch of words that I really don't understand.
I give up!" This was a message we received at NataliePace.com last
week from a frustrated investor.
Giving up
doesn't mean that you aren't still invested in the stock market.
It likely just means that you'll continue to lose money on every
dollar that you put in your retirement plan. Since January 2000,
putting money in your 401k can mean cutting every dollar in half.
NASDAQ is still down -55%, S&P500 is off -25%, the Dow Jones
Industrials are under -10%, Nortel is still in negative territory
at -100%. The Toronto Stock Exchange is off -2.8%. Over 50% of
Americans are invested in the stock marketÑmost through their
retirement plan. So, if you are an ostrich, sticking your head
in the sand instead of figuring out a more profitable plan for
your future, know that when you finally pull your head out, your
retirement account may well have blown away in the sand storm.
If you aren't
educating yourself, pruning the losers out of your portfolio and
taking your profits after mini bull runs, then most likely your
portfolio is still losing money, as it has been since January
of 2000 (with the exception of 2003's outstanding year). The Roaring
90s are over. Most sophisticated market minds are estimating a
conservative 6-8% annual return in the stock markets (considering
dividends). Bonds were the worst performing asset in the second
quarter of 2004, producing negative returns. Alan Greenspan is
speaking before Congress on whether or not the real estate bubble
is ready to pop. Where is your money safe?
Below are
thirteen easy tips that will improve the performance of your portfolio.
Trust me, gains and profits make monthly statements a lot more
fun to look at! And there are smart investors out there who are
improving their portfolio performance by picking good stocks and
being selective about their buy-in and profit-taking strategies.
You do not have to add a lot of risk to outperform the markets.
You just need to start educating yourself.
- Meet
with your broker twice a year. First of all, you want to
make sure that you keep your portfolio diversified according
to a carefully laid out asset distribution plan. If one asset
class has had a great year, take some profits and redistribute
the money according to your formula. If another asset class
is entering a downturn (think bonds), trim back your exposure
BEFORE you lose the money. Tips: January is, historically, the
top performing month for stocks, while September is typically
the worst performing month. These may be the best months for
your semi-annual broker meeting.
- Diversify
your assets! A good rule of thumb is to have the same percentage
as your age in a safe asset class. Bonds are not a safe asset
class in a rising interest rate environment. Stocks are never
a safe asset class. Cash, CDs and savings are relatively safe,
except in the case of fire, theft and Armageddon (in which case
you'll have much more important things to worry about).
- Trim
back on bonds and bond funds. In a rising interest rates
environment, bond values go down and can turn negative. As Pete
Colhoun says, "Bond values go down if interest rates rise,
and one must be alive at the maturity date to get face value."
For more information on how and why bonds were the worst performing
asset class in the second quarter of this year, read Paul Woods'
article, "Global Gas and Summer Heat," from NataliePace.com
issue 51.
- September
BACK TO SCHOOL Stock Sale. The markets are down. Fuel prices
are skyrocketing. Terrorism alerts continue to be high. The
natural feeling is PANIC! You might be tempted to sell everything
(for a loss) and head for the hills. Here is where you can take
comfort in some statistics. September is typically the worst
performing month of the year. Trading volume (the amount of
people buying and selling) goes down during the SUMMER DOLDRUMS
while everyone is on vacation. Think of September as a great
time to pick up companies you like at a bargain. (Yes, September
is a great month for one of your semi-annual broker meetings!)
See below for a chart of market returns by month.
- January
profit taking. January is the top-performing month of the
year, and a great time to do your profit taking. Investors who
took their profits last January (2004) are pretty happy about
it. 2003 was a great performing year. Nortel advanced +325%.
TSE + 24%. NASDAQ +50%. S&P500 and Dow Jones were up 25%
and 22% respectively. Investors who "let it ride"
have seen some of their gains disappear. Nortel took a haircut
of 250%. NASDAQ has lost 8% since the beginning of the year.
Additionally, when there has been a good run-up in stocks (or
any other asset class), if you don't take some profits and realign
your portfolio, you have more money at risk in one asset class
than you've planned for. Your best protection against market
corrections is to realign your portfolio regularly and be sure
to lock in some of your profits!
- Pick
some individual stocks. In addition to what you have on
autopilotÑsay payroll deductions that roll into your 401KÑtake
a little money to learn and play in more risky maneuvers. You
don't want your entire stock portfolio to be individual stocks
if you have never picked stocks before, but it is a good idea
to take some money and start making your own stock investments,
so that you start learning about the market fundamentals. Limit
that investment to money you are willing to lose. (This is your
learning experience.) In the beginning, find a stock-picking
guru and invest in the companies s/he recommends. Pick the companies
from their list that make the most sense to you as a consumer.
Stock picking gurus include Louis Navallier, the Motley Fools,
NataliePace.com and Investor's Business Daily, to name a few. As you
follow their guidance and wisdom, you'll gain enough knowledge
to start venturing out with stock picks of your own.
- Dinner
with friends. An investment club will help you to start
building a new income stream AND improve your social life at
the same time. There are a few tricks to starting a club. You
can order an investment club startup kit with NataliePace.com that
will save you lots of time and money. (If you set up the wrong
kind of partnership, you'll pay hundreds of unnecessary taxes.
The kit will help you avoid that.) One big tip: start the club
with people whom you respect and would love to hang out with
more. Call 866.NataliePace.com for more information.
- NEVER
USE CASH! The best tip I ever received from any financial
professional was to use credit cards for all purchases. (SHOPAHOLICS
get professional help and get on this program because this system
saves days off of financial organization!) Credit card companies,
once you are gold status or above, send you annual statements
that are organized by category! They do all of the accounting
organizational work for you, making your tally for the accountant
a breeze! Additionally, you can earn points toward airfare and
vacations. Not only will you save time, but you'll also save
money and REWARD yourself at the same time!
- File
folders. Take five minutes to label file folders. Insert
credit card statements once you've looked them over for errors.
Insert bank statements in a different file. File utilities and
other statements in a separate file. Remember, you shouldn't
have to look at any statements other than your credit card and
bank statements at the end of the year if you've paid all of
your bills and made all purchases by credit card. This saves
DAYS, perhaps even weeks, of your time!
- Educate
yourself! Start with Peter Lynch's books. To follow are
three. Amazon and Overstock have them for under $12.00. One
Up On Wall Street: How to Use what You Already Know to Make
Money in the Market. Beating the Street. Learn to Earn:
A Beginner's Guide to the Basics of Investing and Business.
- Get
a fixed rate on your mortgage. Interest rates are
the lowest that they've been in 40 years, but they are on the
rise. Greenspan has hinted that he will be aggressive about
raising rates if inflation warrants it. Lock in your low rate
now. It will save you thousands of dollars over the next few
years.
- Consider
a home equity loan. If you are near retirement, it may be
far more advantageous for you to ignore this one, unless you
have credit card debt that you are paying off at a high interest
rate. If you are employed and under 50, money right now can
be borrowed for almost free. Freeing up some cash could help
you in many ways. Most importantly, liquidity allows you to
invest should a fantastic buying opportunity come along. It
might allow you to expand your business or pay down credit card
debt. Don't be in a hurry to invest the money, until you figure
out a solid plan that has a high probability of good returns.
Oftentimes that means waiting for a great buying opportunity.
Most importantly, don't risk your cash on something that you
don't know or understand! Don't trust hot tips. As Peter Lynch
says, "Investing without research is like playing stud
poker and never looking at the cards."
-
Ditch
your SUV! Here's a new flash. Gas and oil prices
are not expected to go down anytime soon because supply is limited
and China has begun consuming like there is no tomorrow. You
can cut your gas bill IN HALF by giving up your SUV and going
for an economy or hybrid car. Better yet! Going economy these
days doesn't mean giving up style. BMW, Ford and Volvo have
cars that have almost zero emissions and are great on gas. For
a list of "green" cars that will cut your gas bill
in half, click
here.
Sting and
other stars went to the Oscars in a Toyota Prius, courtesy of
Global Green USA's Green Cars Red Carpets Campaign. Photo courtesy
of: Www.globalgreen.org
Monthly
Market returns:
|
Month
|
S&P
500
|
NASDAQ
|
|
January
|
2.05%
|
3.77%
|
|
February
|
0.49%
|
0.66%
|
|
March
|
1.21%
|
0.40%
|
|
April
|
1.52%
|
1.35%
|
|
May
|
1.28%
|
0.95%
|
|
June
|
1.02%
|
1.23%
|
|
July
|
0.11%
|
-0.21%
|
|
August
|
0.54%
|
0.33%
|
|
September
|
-1.02%
|
-1.14%
|
|
October
|
1.20%
|
0.48%
|
|
November
|
1.82%
|
1.95%
|
|
December
|
1.78%
|
1.87%
|
Monthly
returns from March 1971 through October 2003.
Data
provided by Odyssey Advisors.
So, friends,
in short we're saying read a little. Meet with your broker twice
a year. Put everything on credit card and stop using cash. Write
some words on a few file folders. Take the plunge and buy stock
in at least one company (in September), so that you can start
educating yourself about the seasons of the market and how to
buy companies at a good value and sell the stock for a profit.
(We highly recommend buying stock in a company that you know,
understand and love their product and/or service. This will increase
your odds of success tremendously.) Ditch your gas-guzzling
car! None of these recommended changes require days of filing
torture or deciphering charts or watching financial news 24/7.
Starting on a new path of planned prosperity and disciplined abundance
is truly as easy as making these few, simple adjustments. As your
assets grow, you will need to expand the system, but by that time
you'll be so thrilled with your financial success that you'll
actually ENJOY finding new ways to count all of your money.
Yes, part
of the problem nowÑthe main reason you avoid your bills and financial
statements--is that you think of those pieces of paper as BAD
NEWS. Things definitely change when your financial statements
are bringing GREAT NEWS about how hard your money is working for
you, while you are off vacationing on all of those mileage points
you've accrued.
Invest in
your mind and watch your assets grow.
To your prosperity.
Natalie Pace,
CEO, NataliePace.com
For a limited
time only, Natalie Pace is making herself available for private
abundance coaching sessions. Members receive half off of her normal
rate (value: $600, members pay only $300/hour.) Whether you want
to know the Success Secrets of CEOs, market trends or the Investment
Strategies of Billionaires, Natalie is up to date on all of the
latest. She is not a broker, but is a successful investor, a respected
television and media financial commentator and an experienced
executive. Call 866.NataliePace.com or email npace@NataliePace.com
to book your private consultation (and start on your path to financial
freedom) NOW.
|
|
LIVING
WEALTHY:
Your
chance to have four seasoned financial advisors give you a personal
money makeover. In this issue, a burned out corporate executive
wants off the treadmillÉ before her health crashes.
Carista
Luminare-Rosen, Ph.D.,( Educational Director of Inner Securities
and Holistic Wealth Consultant, Stu Zimmerman, Chairman &
CEO, Inner Securities, Gregory Wendt, CFP® Money Manager and
Certified Financial Planner® and Judith Green, Mortgage and
Real Estate Financial Advisor, offer strategies for Jane Dough,
a divorced single mother, to start on her path toward financial
freedom and to get off the treadmill of feeling drained from "working
so hard all of the time."
Profile of
this month's LIVING WEALTHY CANDIDATE: Jane Dough (not her real
name).
Name-
Jane Dough
Age
- 43
Married- Divorced
Children - 2 teenagers, 13 and 14
Profession - Corporate Executive
Annual
Income - $150,000 plus bonus
Net Worth- $545, 000
Asset Allocation ( mutual funds, annuities, bonds, stocks,
401-K, IRA accounts) -diversified in 7 mutual funds, 1 bond
fund, an annuity, plus a 401-K Plan with $123,000.
One Year Life Goal - After being refreshed from at least
a year off from work,, I want to become a successful private consultant.
Five Year Life Goal- Married to a wealthy man where working
is an option.
Ten Year Life Goal- Kids have graduated from college without
any financial burden on me.
Deepest Heart's Desires - I want relief from feeling so
drained--working so hard all my life.
Greatest Fear/Insecurity about Money - I will have to work
all my life at the expense of my health.
Worn
Out With No Support or End in Sight. Jane, in her own wordsÉ
I
am a corporate executive, and I am burned out after over two decades
of being a single working mother and working beyond what anyone
would consider healthy. I am exhausted. I am scared to leave my
job because I am afraid I will not be able to get back into the
work force at the same level. I fear I will have to live off my
capital and use it to send my two teenagers through college and
not have any excess money to build my retirement fund or
enjoy life. I need a big break from working.
Jane's
Living Wealthy Question:
Can
you help me to measure the risks and rewards associated with leaving my
job and taking an indefinite break without damaging my finances?
Dear Jane,
Thank you
for sharing your challenges about balancing your work commitments
and health concerns, which is a life dilemma shared by so many
working professionals. Here are four perspectives offered by our
- Living Wealthy Team.
Carista
offers constructive, emotional/attitude changes:
It
takes a lot of courage to consider leaving your job after so many
years of basing your sense of security and wealth on your financial
assets and professional achievements. Have you considered that
investing in restoring your whole health is building an "inner
wealth" asset that is priceless and will improve your quality
of life equal to your true weight in gold? By restoring life balance,
you will create more inner resources to generate outer wealth
in the future.
It sounds
like you are feeling a lot of fear in making this life change,
and your being able to articulate your anxieties is the first
step in transforming them. In our Inner Securities and Infinite
Wealth approach, we have found that becoming more aware of your
insecurities, fears and limiting beliefs about money actually
opens up greater possibilities to create the life of your dreams.
Specifically,
consider listing 3 specific fears/insecurities that you feel are
high risks in leaving your job. For instance: "If I leave
my job, I will lose all my money and have to take a crummy, low-paying
job if I'm not homeless by then."
After writing
these down, ask yourself, "Are they true?" If so, write
down what each of those fears needs to feel safer to take the
risks to make your desired life changes. If the fears are unfounded,
are you willing to let them go?
Now, write
down 3 rewards that you feel you will benefit from by leaving
your job. For example, "If I leave my job, I will have time
and energy to renew my creative passions and rise like a phoenix
out of the ashesÉ and feel like a million bucks while making an
even better career for myself as well. "
Do the rewards
have equal value or more than the financial security you are risking?
Consider writing a paragraph describing why your health care is
becoming such an important investment in your wealth management.
I wish you vital health renewal to boost your lifelong wealth.
Carista
Luminare-Rosen, Ph.D., Director of Education, Inner Securities,
Inc. She can be reached at Carista@Innersecurities.com
or visit the website www.innersecurities.com.
Stu
offers career advice that keeps Jane's income flowing:
Jane,
our goal is to help you live the life your heart desires, right
here and now. First things first. Let's prioritize your life goals
and start with the one that is most immediate and heartfelt: your
need to revitalize your energy. Without life force, you are unable
to fully appreciate your life.
It sounds
like you need some personal down time from work. Does it need
to be "all or nothing?" Take some time alone and self-reflect
on what you really want and need right now. Consider all the "win-win"
possibilities, because by being burned out, you probably aren't
as engaged or productive at work as you could be. Supervisors
and colleagues have a way of detecting your state of being.
Talk to your
immediate supervisor. Share your appreciation for all the rewards
you have enjoyed through your tenure at the company. Then, speak
your truth compassionately, and let them know what you need and
find out what they need. Maybe you can negotiate a sabbatical
or leave of absence with or without pay. Or, perhaps, as you know
the company so intimately, you can create a consulting arrangement
on a part-time basis so you don't have to go a full year without
pay. Once you are clear on what you really want, you are so much
more likely to be living it.
Stu Zimmerman,
Chairman & CEO, Inner Securities. Stu can be reached at
Stu@innersecurities.com
or visit the website www.innersecurities.com
Greg
offers a financial planning perspective:
Jane,
the first thing to consider is to organize your goals and identify
them in the order of
priorities
along the lines of the suggestions that you received from Carista
and Stu. Once you are clear about what is most important to you,
start quantifying the amount of money it will cost to fund your
desired life path. Think of it as a "financial roadmap"
of the next 5-10 years for the directions that seem to be the
clearest for you.
Here are some suggestions to get you started in the process. They
may help you find clarity about what decisions are the most sensible
to you as you embark on this journey.
(1) Prepare a budget for what you are spending now
and use that as a base of what you estimate you may be spending
over the next 5-10 years.
(2) If you identify financial constraints, evaluate if you are
able to adjust your spending habits and lifestyle to achieve your
goals. Brainstorm different ways to either maintain income while
achieving your priorities, or maybe you can find creative ways
to reduce your spending.
(3) Regarding College Funding for your kids. Make
sure that this goal is in alignment with your other priorities.
Keep in mind that beyond you writing a check, there are many ways
to pay your child's education: there are grants, scholarships,
student loans and loans for parents. Additionally, your kids can
work through college to help bring in extra money.
(4) You can
begin to re-evaluate your investment portfolio only after you
have clarified your plans. Until you know what you need your
money to do for you, how can you know how to invest it? As a general
rule of thumb, money you need to spend in the next 7-10 years
should not be in long term investments that can drop--like the
stocks, stock mutual funds or long-term bonds. . After you have
a better sense of your financial plans for the next 10 years,
the question of how your investments should be allocated and managed
will be easier to answer.
(5) As there
are many details and options available to you, going through these
steps are just the beginning of your money makeover process. Use
professional feedback and advice about all the issues you are
facing. Seeking the advice of an experienced and caring financial
advisor can provide you a wealth of information and much needed
perspective.
Gregory
Wendt, CFP, www.gregwendt.com,
(310)227-8050 X 122
Comprehensive
Financial Planning
Investment
Portfolio Management
Socially
and Environmentally Responsible Investing
Judith
gives a real estate perspective:
Jane, you don't mention whether you rent or own your home. While
savings and budgeting are valuable money tools, many people overlook
the contribution a house makes to their overall asset picture.
In 1998, statistics from the Harvard University Center for Housing
revealed that homeowners age 55+ had median net worth of $177,400,
with $80,000 in home equity, whereas renters had median net worth
of $5500, with, of course, zero home equity.
If you presently
rent, consider shifting that rent money into house payment money.
While there is no guarantee of home appreciation (although house
values in some areas of the country have increased more than 25%
just in the past year), you are guaranteed to NOT have appreciation
working for you as a renter. Mortgage lenders understand this
dynamic, and have no-money-down strategies, so that you don't
even need to tap your liquid resources for a down payment. You
can then budget against your existing cash reserve if you choose
to take time off.
If you continue
to work, you have the tax write-off of your mortgage interest--which
is likely the equivalent of your non-deductible rent payment.
Consider these advantages as you project your financial life into
the next five years, and note that the house might grow the money
to replenish the cost of your time out of the job market.
Judith Green,
a mortgage and real estate financial advisor, specializes in problem
solving for clients with more complex or non-traditional lending
and credit issues. She can be reached for comments or to request
a consultation at createmoney123@netzero.com.
If you
want to be considered as a candidate for this Living Wealthy column,
go to www.innersecurities.com and click on "LIVING WEALTHY."
Fill out the "Living Wealthy Profile" and "IS
Quiz" and return to wealth@innersecurities.com.
To experience
the power of Living Wealthy in person, join Stu Zimmerman and
Carista Luminare-Rosen in Los Angeles, September 18 and 19, for
a dynamic weekend intensive, 'Your Business, Money and Inner Security."
For more information , visit www.innersecurities.com
or call 707-425-2360.
|
|
Stock
Report Card.
By Natalie
Pace, CEO, NataliePace.com.
Chip
Makers. Ante up and cash in, but should you bet on Intel or Advanced
Micro Devices?
 |
|
Robert
Noyce Building, Intel's Santa Clara Headquarters
|
If you
missed the incredible buy-in opportunity of October 2002, when
Intel was trading at less than $11/share, July's semiconductor
sell-off may be the next best buy-in opportunity for your favorite
semiconductor. The sector got the wind knocked out of it in July,
during this year's summer doldrums, when Intel reported that inventories
of unsold and unfinished chips were stockpiling more than anticipated.
While Intel's CFO, Andy Bryant admits that "it will take
[Intel] the rest of the year to work through" their inventory
issues, he's optimistic about the overall prospects. Speaking
on CNBC on July 13, 2004, Mr. Bryant said, "We've seen worldwide
sales come in right where you expect it. At this point we see
nothing that concerns us about the second half."
Sellers, however,
punished Intel on the news. Intel's price dropped more than 10%
in July, knocking off $18 billion of Intel's market value, according
to Reuters. Intel is trading 35% off from its January 2004 high
of $34.60.
Just
how low can semiconductors go?
The
chip industry has a well-established seasonal trend. Summer heat
and vacations cool orders, while back-to-school, year-end corporate
spending and holiday shopping launch sales to the moon. In August,
iSuppli Corporation (an independent research company) reported
that chip inventories had ballooned to $827 million, from just
$12 million in May. Intel's stockpile is at 90 days, whereas their
normal inventory build is just 65 days. Three years ago, ballooned
inventories nearly wiped out the industry, and, as evidenced by
the sector sell-off mid-July, skittish investors have their radars
up for warning signs. But is the stockpile as bad as it seems
this time around? Will year-end spending by corporations, back-to-school
buying by consumers and explosive demand in China and India eat
up the surplus and more in the seasonally strong last quarter
of the year?
If you believe
Mr. Bryant, all works out in the mix by year's end, but Merrill
Lynch cut Intel's rating to "neutral" from "buy."
Smith Barney analysts, Glen S.P. Yeung and Craig A. Ellis, had
"hoped for a [semiconductor] rally in second half 2004,"
but are less optimistic now, given the Intel inventory builds."
NataliePace.com favorite analyst, Tobias Levkovich, Chief Analyst for
Smith Barney, is not positive on semiconductor stocks, although
he admits that their valuations have become more attractive in
the recent panic sell-off. He's not bullish on a 4th
quarter rally, the seasonal time for semiconductors. In his view,
it is critical that Intel and other chip companies scale back
on 2005 capital spending. John Lau, Banc of America Securities
analyst, believes that semiconductor prices will go lower in the
next few months, saying, "Although stock prices have come
down significantly and currently appear to be inexpensive, we
would not be aggressive buyers yet given that estimates for 2005
will likely be revised downward over the next few months."
Many analysts
are weighing in conservative on the semiconductor sector with
a "wait and see" approach, but Gartner Inc., a research
firm, forecasts a 27.4% increase in 2004 global chip revenues
to about $226 billion, up from a February forecast of $217 billion.
Spokespersons for Gartner aren't concerned about the chip surplus
in the current climate of increasing demand, saying, "Had
the increased inventory been accompanied by a flat or even falling
semiconductor market, it would have been of grave concern. In
a rising market, increasing inventory levels are normal."
Seasonal demand, according to Gartner, is expected to rise at
the end of the 3rd quarter and start of the 4th
quarter. Additionally, in a recent interview with American
Way magazine, Dell Computers CEO, Kevin Rollins, reports that
PC sales are "torrid" with consumers worldwide and that
businesses are expected to upgrade to support new technology and
to ensure that productivity gains continue. "If you look
at worldwide growth for the past five quarters, it's been growing,
and in the fourth quarter at a pretty torrid pace. That comes
from consumer upgrades, which tells you that consumers are not
doneÉ The whole digital home will continue to evolve. And so this
spurt is not the last one, either," according to Mr. Rollins.
Ante
Up on Chips NOW
Looking
back through time, the Santa Rally (November, December and January)
is almost flawless for chipmakers, even during the years of overproduction
and stockpiled inventories. Investors who buy semiconductors at
a low price in October and sell at a high between November and
late January have been consistently rewarded with gains up to
and beyond 45%. Even in 2000, a terrible year for technology stocks,
investors who bought low in the fall could have cashed out for
25% gains in the first quarter of 2001.
This year
with capital spending back and consumer spending still strong
on the back of healthy housing markets, low interest rates, increasing
employment and strengthened corporate balance sheets, back-to-school
and year-end computer and technology equipment buying is expected
to be outstanding. With the proliferation of broadband, both businesses
and individuals have a powerful need to upgrade their computers
to keep up with the power and speed of the high-speed connections.
As analysts
tend to be conservative and report on news AFTER it hits the earnings
reports, NataliePace.com is in the camp with the insiders (Dell Computers)
and the researchers on this conundrum. If it looks like a chip
rally, smells like a chip rally and everyone is reporting "torrid"
PC sales, you can bet now, without too much risk, that the analysts
will be pleasantly surprised at the rapid inventory correction
and that investors will buy in on the news. Be there first, and
be in line for the best gains.
Stars
in the Chip Galaxy
Everyone
knows Intel, but Advanced Micro Devices has been the happy archrival
of late, as Intel stumbles over delays of key new chip releases
and an over-inventory. AMD's market capitalization of $4.285 B
is almost directly in line with its annual sales, whereas Intel's
market capitalization of $146.6 B, compared to $32.71 B in annual
sales, leaves little room for investor disappointment. Certainly,
there is little probability that a stable giant like Intel will
continue to disappoint investors in a climate of rising demand,
but AMD seems positioned for more aggressive growth. Why?
BUYING
OPPORTUNITY
AMD
has been winning awards and opinions in the tech world, including
Windows and SQL Server Magazine's Best of TechEd and PC World's
Product of the Year. CNBC Contrarian Bill Fleckenstein believes
that AMD has "swooped Intel on the high end." (7.5.04).
2Q 2004 sales were up 96% from 2Q 2003, to $1.236 billion with
income of $45 million, from $645 million and a net loss of $140
million one year ago. That kind of growth is on par with the exploding
biotech, energy and metals sectors, all of which have seen their
share prices triple in the last year. In fact, the biggest
reason that AMD is such a good buy right now is because its share
price has been dragged down with the rest of the semiconductor
sector. Otherwise, the news coming from AMD would mean share price
gains, and should as the news on the sector as a whole turns positive.
Bottom
Line: NOW is an excellent time to buy into Advanced Micro Devices.
Look to take at least some of your profits in the first quarter
of 2005. It's not that we don't believe in the company's long-term
appeal. The markets over the next few years are predicted to stay
in the same trading range, with extremely volatile peaks and valleys.
Short-term investors stand to gain a lot more than long-term investors
in that climate. Savvy investors will seal in profits, while still
keeping a longer-term investment in the company.
CLICK
HERE TO ACCESS THE SEMICONDUCTOR REPORT CARD!

|
|
Which
Mutual Fund is Right For My Portfolio?
Paul
Woods, CEO, Odyssey Advisors, tells you which funds yield the
highest reward with the lowest risk.
By Paul
Woods, CEO, Odyssey Advisors, www.OdysseyAdvisors.com
Closed-end
funds have fewer hidden fees than mutual funds. Now you can diversify
without the sales charges!
Closed-end
Funds: What Are They?
A closed-end fund is a publicly traded investment company
registered under the SEC Investment Company Act of 1940. Capital
is raised through an initial public offering, and the proceeds
are then invested in securities that meet the investment objectives
in the fund's charter. The shares trade on the New York Stock
Exchange or American Stock Exchange just like stocks.
A closed-end
fund has a fixed pool of assets and a fixed number of outstanding
shares. The price of the fund fluctuates according to market demand
and may not necessarily reflect the underlying net asset value.
The difference between these and the mutual funds being sold by
brokers is that mutual funds are open to new investment and trade
at a net asset value.
Another big
difference is that brokers generally like to be paid for selling
mutual funds. This sales charge is also known as a load, and it
is most commonly 5.5% of the net asset value. This means that
your mutual fund actually has to appreciate by 5.8% for you to
break even, which is the return on 94.5 cents getting back to
$1. What your broker may not tell you is there's little reason
to pay this sales charge, as there are plenty of cheaper alternatives
that are just as good if not better.
There are
also no-load mutual funds, which are funds without the sales charge.
However, that doesn't mean they have no fees. The managers of
all mutual funds and closed-end funds also like to be paid, so
there are usually administrative expenses and management fees
taken out. These combined charges are known as the expense ratio,
and are usually a bit over 1% annually. No-load funds, because
they don't carry a sales charge, usually make up for it with a
higher expense ratio.
Closed-end
funds are comparable to no-load funds without the minimum investment
or extra paperwork. For smaller investors looking for diversification,
these are ideal. They have no sales charges, although investors
will pay a commission identical to buying a stock. Expense ratios
tend to be similar to no-load funds. This is a painless way for
anyone with a brokerage account to diversify a small amount of
money while keeping expenses under control.
Market
Index Funds
Investors
should have at least one fund of larger companies or "blue
chips". Funds that mirror the broad stock market averages
are a good choice. To help decide which one, consider the following:
Compound
Returns from 1972
|
Dow
Jones Industrials
|
11.94%
|
|
S&P
500 Index
|
11.40%
|
|
NASDAQ
|
9.23%
|
|
Probability
of a Negative Return
|
Dow
Jones Industrials
|
21.48%
|
|
S&P
500 Index
|
23.26%
|
|
NASDAQ
|
31.92%
|
|
This is
an easy one. The Dow Jones Industrials have produced a higher
return with less risk than their counterparts since 1972. The
appropriate closed-end fund is the Diamonds Trust (symbol DIA)
that mirrors the Dow Industrials.
Market
Segments
We've
recently received information from Ibbotson Associates on returns
produced by various sectors of the stock market since 1972. The
following sectors have produced higher returns than the broad
stock market averages during this period:
|
Compound
Returns from 1972
|
Small
Cap. Value
|
16.87%
|
|
Microcap
|
15.77%
|
|
Midcap
Value
|
15.17%
|
|
Real
Estate Investment Trusts
|
12.79%
|
|
Small
Cap. Growth
|
12.25%
|
|
Probability
of a Negative Return
|
Small
Cap. Value
|
18.95%
|
|
Microcap
|
21.19%
|
|
Midcap
Value
|
19.22%
|
|
Real
Estate Investment Trusts
|
19.77%
|
|
Small
Cap. Growth
|
26.44%
|
|
Capitalization
refers to a company's shares outstanding multiplied by the stock
price. In other words, it's the total value of all shares outstanding.
In the stock market, small companies consistently produce higher
returns than larger companies over extended time periods, so the
smaller the better.
For reference,
value stocks are companies with low valuations that are undervalued
relative to the underling assets. Growth stocks are companies
whose earnings are growing at above-average rates. Value stocks
usually benefit from periods of higher inflation while growth
investors usually do better when companies have trouble raising
prices. Inflation has been above average since 1972 and is
also coming back now, so we'd tilt toward the value camp in our
funds selection.
Closed-end
funds that correspond to the above categories includeÉ
Vanguard Small
Cap Value (symbol VBR)
Royce
Micro-Cap Trust (symbol RMT)
Royce
Value Trust (symbol RVT)
Neuberger
Berman Real Estate Securities (symbol NRO)
Vanguard
Small Cap Growth (symbol VBK)
What
to Avoid
Ever
wonder why banks and trust companies have trouble producing even
average returns? They're stuck in the wrong part of the market.
Decades ago, they tied their fortunes to large growth stocks and
bureaucratic inertia has done the rest. These have produced the
worst return over time of any major segment of the equity market
while also showing above-average risk.
Foreign
stocks are another segment to avoid. They're touted as a great
diversification tool, but reality is that foreign stock markets
mostly move with the U.S.. Returns over time are dismal,
and risk is among the highest of any equity category. The
real reason they're still being touted is that their management
fees tend to be significantly higher. With a combination of
high fees, high risk, and lousy returns, these are probably the
worst choice available.
|
Compound
Returns from 1972
|
Large
Cap. Growth
|
9.52%
|
|
Foreign
Stocks
|
10.10%
|
|
Probability
of a Negative Return
|
Large
Cap. Growth
|
28.78%
|
|
Foreign
Stocks
|
29.12%
|
|
NataliePace.com
note: Large Cap Growth and Foreign Stocks, as shown above, have
the worst returns and the highest risk of any class listed in
this article.
Conclusion
Closed-end funds offer the ability to diversify
relatively small pools of money without paying sales charges or
excessive fees. Since they're listed on the NYSE and ASE, the
ideal way to invest would be to open an account with a discount
broker in order to minimize commissions. For more information
on these, go to http://www.cefa.com/default.asp.
Information
has been obtained from sources believed to be reliable, however
Odyssey Advisors LLC does not warrant its completeness or accuracy.
Opinions constitute our judgment as of the date of this material
and are subject to change without notice. This material is not
intended as an offer or solicitation for the purchase or sale
of any financial instrument. Securities, financial instruments
or strategies mentioned herein may not be suitable for all investors.
|
|
High Flying Success:
4
Tips on How to Wow Your Customers Even When Times are Rough.
By Kim
Castle, Co-founder BrandUª
When building
a business as a brand it's important to avoid a myopic view. For
many entrepreneurs who are just starting out or have been flying
solo for any amount of years, the future is often inconceivable
when they are struggling to grow. There are four things you should
do now that will enable your company to have a big
future.
When working
with entrepreneurs and businesses of all sizes, I often stress
the need to create a brand experience for the customer from every
point of contact. Never was this point hit home so beautifully...
and so fun than on a recent business trip.
On a recent
trip from Los Angeles to Orlando I experienced a flight of fancy
beyond anything I have ever felt before. When I booked through
Delta airlines, I was issued a ticket on a company I had not heard
of before, called Song. I thought it odd but nothing beyond that.
That all changed from the moment I got to the gate.
Waiting for
the plane to board, I sensed a light buzz flowing thorough people
at the gate. They were actually thrilled to be waiting. I thought
that happy gas had been pumped into just this section because
across from us was another group on another airline waiting to
board who were not feeling the same thing. Then the pre-boarding
began.
A male Latin
voice came over the intercom and began the boarding withÉ a jokeÑ
a different experience. He then went on to announce the boarding
procedure with so much joy that I couldn't wait to get in line.
I wasn't even in a hurry to get on the plane. When I got to the
door, the woman taking my ticket greeted me as if I arrived at
her home for a partyÑ a very different experience.
I walked on
the plane and heard upbeat music, saw the colorful comfortable
seats, and was greeted by fashionably dressed flight attendants.
By the time I sat down, the first thing I said to Nanci, a perky
brunette from Atlanta, was, "How can I invest in Song?"
The plane hadn't even taken off yet!
Let's breakdown
my desire to invest in this company just from just a single contact
in four points of connection we humans can relate to.
One, most
airlines are scrambling to cover losses and willing to slash prices
to get people flying againÑ Delta included. As they scramble to
react, new airlines were capturing market share with lower price
points. With Song, Delta made the decision to expand rather than
dilute Delta's existing brand and value proposition. They needed
to go in another direction and create something completely different
to join the battle. Now I wasn't there to observe this personally,
but it seems to me they responded like a nimble entrepreneur eyeing
a market opportunity, not a giant digging in. To make big advances,
bold steps are needed.
Two, from
the very beginning they had me emotionally. From the moment I
was at the gate through when I stepped off the plane, they touched
me. I got to choose from a menu of great food and I got to choose
my entertainment. The music selection was better than a record
store. I felt so good I didn't even think I was in the air. No
emotional detail was spared. They nailed it big time. It was all
planned down to the detail. I wouldn't have been surprised if
the Captain came on to introduce Cirque du Soleil (the famed performers
from Canada) as the next bit of entertainment. Song had me fromÉ
the first joke. Create an experience and I'll buy more than
a ticket.
Three, they
were able to make this emotional impact on me because the airline
itself came from a deep place of belief. After the unfortunate
events of September 11th, the airline industry was
reeling. Delta employees knew they had to do something to capture
the hearts of flyers, or cutbacks and layoffs were on the horizon.
They believed they had to deliver an exceptional service never
before experienced at a price that the public would pay. No more
doing business as usual. They had to create something that they
personally would want to experience. They took the big business
of flight and made it deeply personal. They were able to get
me emotionally because of their deep belief.
Four, as a
smart investor I knew that if Song was able to keep up this level
of experience for their customers in a dependable fashion that
it would indeed become "the airline of choice" for me.
I also knew there are lots of me's in the world. At this rate
of experience, it would be no time at all before they expand their
routes and create a powerful brand presence in the marketplace.
A smart investor knows to follow their own instincts and invest
in more than just the numbersÑ what they experience as valuableÑ
what they believe in.
And all of
this was woven together with the CEO's passion of music, hence
the name. This was by far the best branded experience I have ever
witnessedÉ noÉ experienced!
If customers
(and potential investors) look at businesses from this viewpoint,
then shouldn't you as a business owner do the same?
Whether you
are a small business owner or a new entrepreneur, develop your
brand by focusing on "experience." Doing so will undoubtedly
put your business closer to your customer AND closer to a brighter
future. And you will also enjoy the journey!
Kim
A. Castle is the Co-founder of BrandU™, Co-Author of Why
Brand: Big Business Success No Matter Your Size, and BrandU™
Bible, the only step-by-step workbook for developing your
business as a brand. Kim Castle's one-day BrandU™ Workshop
shares the process used by major corporations to create mega-brands
and perfected in this immersive and interactive day. The
One-day BrandU™ Workshop will begin the journey of
uncovering your brand from the inside out. Purchase the book or
sign-up by going to the BrandU™ One-Stop Shop at www.whybrandu.com
"Command
with your brand and be in demand! Read Why BrandU and learn how
to experience profitability beyond belief."
-
Mark Victor Hansen, America's Leading Expert on Human
Potential and Co-author of Chicken Soup for the Soul and One-Minute
Millionaire.

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Retire
While You're Young Enough to Enjoy It..
By
Les Abromovitz
After the
bear market clawed investors' nest eggs in the early years of
the 21st century, many people gave up their goal of
retiring early. Some even gave up the goal of retiring at all.
With a bearable budget and smarter investing, you can still retire
while you're young enough to enjoy it.
It is helpful
to plan for early retirement in two stages, the years before age
59 and the years after age 59. Age 59 is the date when you're
able to tap most retirement savings plans without a penalty. You
should attempt first to secure the post-age 59 stage of retirement.
Social Security
benefits aren't enough for most people to live on and your full
retirement age is 67 if you were born in 1960 or later. You can
still collect at age 62, but your benefits will be reduced significantly.
In addition, fewer companies offer pensions, so most workers are
on their own to save and invest for retirement.
To secure
the post-age 59 stage of retirement, your primary investment vehicles
are Roth IRAs and 401(k) retirement savings plans. You should
increase the amount you're putting away and take advantage of
higher caps on how much you're permitted to save. If you're age
50 or older, there are even higher caps on contributions to IRAs
and 401(k)s. Although there are ways to withdraw funds from retirement
accounts without a penalty before age 59, keep your hands off
of them for as long as you can.
As you edge
closer toward retirement, increase the amount you're putting away.
This serves two purposes. You increase your retirement savings
and get used to living on less. Your nest egg doesn't need to
be as large if you cut the cost of your retirement lifestyle.
Make sure
your IRA and 401(k) investments are well diversified and you don't
have too much money in one company's stock. Consider investing
in a target retirement fund in which investments are selected
based on when you expect to retire. Assets are shifted toward
less risky investments as your retirement age approaches.
NataliePace.com
note: For more guidance on diversifying into mutual funds and
closed ends funds, read Paul Woods excellent article in this month's
NataliePace.com ezine.
When you're
ready to retire, make certain you keep at least three years of
living expenses in liquid investments. Otherwise, you may be forced
to cash in stocks during a bear market to cover living expenses.
Annuities
are another way to generate income during the post-59 stage of
retirement. You also need to think about a part-time job or a
second career after retiring as a way to make money and stay active.
Ideally, you'll be working in a field that's always intrigued
you, not working at a job you hate because you're desperate for
money.
Retirement
before age 59
Once you've
secured the post-59 stage of retirement, you can look at retiring
even earlier. That's going to be extremely tough, especially with
low interest rates and health insurance premiums going through
the roof.
A good starting
point is to look at ways to cut the cost of your anticipated retirement
lifestyle. Whether you retire early or not, owning a home with
a paid-off mortgage makes your lifestyle easier to sustain. Even
if you have a low-interest mortgage, you get a guaranteed rate
of return by putting money toward the principal or paying off
the mortgage. Remember also that the mortgage interest deduction
isn't as valuable, because tax rates are lower and the standard
deduction is higher.
If and when
you're ready to downsize to a smaller home, you may be able to
put away money for the pre-age 59 stage of retirement. If you
make a profit on your current home and trade down to a less expensive
one, you can put away enough money to cover a few years of living
expenses until you're ready to tap traditional retirement accounts
at age 59. Even better, the profit on the sale of your primary
dwelling escapes federal taxes, provided it's less than $500,000
if you're married and $250,000 if you're single.
Most retirees
plan to work in retirement, whether they retire early or not.
Start thinking about a post-retirement career and make sure job
opportunities exist in the area where you're planning to live.
Many people
dream of opening a small business in retirement to keep busy and
earn extra income. If you own a small business, you might be able
to deduct the cost of your health insurance. Assuming you retire
before you're eligible for Medicare, make certain you nail down
a comprehensive health insurance policy before retiring.
No matter
how old you are, it's important to begin planning now. If you
plan properly, the next bear market shouldn't put your goal of
early retirement into hibernation.
Les Abromovitz, an attorney,
is the author of PROTECTING AND REBUILDING YOUR RETIREMENT
(Amacom 2003). He and his wife split their time between Boca Raton,
Florida, and Pittsburgh, Pennsylvania. You can purchase Les' book
at www.Overstock.com,
www.Amazon.com,
or your favorite book store.
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Book
of the Month:
Ready
the Eight, by Jae Gordon, former litigator and consultant
to two Consuls General of Israel. If you're interested in learning
more about the terrorist mind, this is an edge-of-your-seat must-read.
FYI:
Jae Gordon is an NataliePace.com memberÉ Support her creative genius
by recommending her book for your Book Club! This is an intensely
gripping and informative read. If you are inspired, submit a review
to NataliePace.com at: npace@NataliePace.com!
PROLOGUE
Jordan,
September 1998
Six
comrades boarded half a dozen flights to the same number of cities.
They set out
from Ramallah, Jenin, Nablus, Akbat Jabbar, Jericho and Abu Jibril,
crossed the Jordan River and headed for Amman. From there, the
six devotees, unknown to one another, set off on a common mission
guided by a master plan, fueled by an unshakable faith in Allah
and unswerving loyalty to his messenger, a man they called Al
Rasuul, the Deliverer.
The voice
over the loudspeaker announced the flights.
"Final
call for TWA flight 842 now boarding for Rome at gate 41."
"American
Airlines flight 33 now boarding at gate 35 for New York."
"Swissair
flight 003 now boarding for Paris," British Airways to London,
TWA to Los Angeles and Tokyo.
As the
six comrades boarded their flights, a customer seated at a rickety
table in an East Jerusalem cafe crushed out his cigarette in an
iridescent tin ashtray and a young man stood at the edge of an
old quay in Jaffa, meditatively inhaling the night salt air of
the Mediterranean Sea just below him.
Eight
comrades. Eight cities. Eight martyrs. One cause.
Stage
IV had begun.
Pentagon,
2:00 AM
The handler's
head jerked up as his computer beeped, rousing him from a heavy
slumber. Glancing at the clock, he sighed with relief. He'd slept
only ten minutes. He took a swig of cold coffee from the mug set
on the desktop beside the computer, rubbed his eyes and peered
into the monitor.
The gentle
beep, alerting him that a message had been retrieved and decoded,
was unexpected. It had been months since anything had been picked
up.
"Good
morning, Darlin'," he said softly, almost coaxing, as he
scanned the screen. "What'cha got for me here, hon?"
In the darkened room, unfurnished but for the oversized gray metal
desk and swivel chair, the letters on the computer monitor glowed
bright.
He read
the message, hit the Print button, then read it again. Now fully
awake, chills crept down his spine like swarms of advancing insects.
"Oh,
shit," he swore to himself.
In one
swift move, he grabbed the printout, stuffed it into a manila
folder marked "Top Secret" and shot out the door.
CHAPTER
ONE
Jerusalem,
May 1998
As she
ran, she felt a tug at the muscle of her inner thigh.
"Not
yet," she whispered to herself, only three miles into her
evening run. The air was hot and her limbs felt heavy. The hamsin
had arrived early this year and its pervasive dry heat threatened
to cut her workout short. She raised her eyes from the track in
front of her and focused instead on the treetops above. Immediately,
her lethargy lifted off and she propelled herself into a steady,
comfortable stride.
Half an
hour later, evening gave over to the cool mountain night, infusing
the air with a sudden chill. Soaked with sweat, the crisp breeze
made Nadine shiver. She sprinted past the eight-mile mark, then
slowed into a lope, inhaling deeply and slowly, acutely aware
of her racing pulse. She walked briskly around the track until
the blood pounding through her veins quieted, then dropped to
the ground. Body taut, hands firmly planted on the grass directly
beneath her shoulders, she quickly counted out twenty-five push-ups.
Back on
her feet again, she raised her arms high over her head, took a
long, slow breath and pulled on a sweatshirt discarded earlier
in her run. Satisfied, she headed up the hill towards Fouad's
kiosk for a cool drink before he closed up for the evening. Their
rendezvous had become a nightly ritual and the old Arab was waiting
as she approached.
She raised
her hand in greeting and slid onto a stool next to a counter overstocked
with candies, nuts and chocolates.
"Ahalan,
Fouad," she said, smiling as he handed her a Gatorade.
"Salaam
aleichem, Nadine," Fouad responded in greeting.
Nadine
was always amused by the incongruity of seeing him whisk the all-
American sport drink from the small cooler tucked between Middle
Eastern pastries and a rack filled with periodicals printed in
Hebrew, Arabic, French and English.
"Shukran,"
she added, offering Fouad her thanks.
Nadine
raised the can in salute, then drained it of its contents and
lightly tossed it into a plastic bin behind the counter.
"What's
the trouble, Fouad? You don't look so good."
"I
made the mistake of reading the newspaper," he complained,
handing it to her. The lead editorial decried the round of terror
and retaliation that had rocked the tiny country the week before.
He studied
her for a moment before responding to her questioning gaze. "I
am an Arab, Nadine. My family has lived on this land for five
generations. It is my home. I am also an Israeli, a citizen of
this country. I vote for my representatives and I carry an Israeli
passport. So who am I?"
She finished
her drink in silence, stilled as much by her friend's personal
dilemma as by the realization that there was no simple solution
to this conflict.
Fouad
turned off the lights and together they stepped outside. With
a wave, Nadine trotted off in the direction of home while Fouad
turned to secure the metal shudder that rolled across the front
of his kiosk. She spied the flat that she shared with her two
boys in a new neighborhood just southeast of Jerusalem's Old City.
Perched on the summit, it overlooked the Judean Hills and on a
clear day, she could see the Dead Sea glittering in the distance
from her terrace.
Nadine
took the stairs two at a time up to their apartment. She couldn't
wait to get into a hot shower. She pushed open the door only to
hear the phone start ringing at that same moment. Whoever it was
had better be brief, she mumbled to herself as she picked up the
handset. She had started to shiver despite the heavy sweatshirt
she wore, as her body temperature readjusted after her run.
"Did
I call at a bad time?" the caller inquired in response to
her abrupt greeting.
A wide
smile creased her unlined face. "It's never a bad time for
you, Brad," Nadine responded, happy to hear the familiar
voice. Since Jeremy's death, his mentor, General Bradford McKenzie,
called often.
"Couldn't
help thinking of our friend today. I was nearly clipped by a chopper
carrying a load of Washington VIPs. My immediate thought was that
this has got to be another one of Jeremy's practical jokes."
Brad paused. "He was probably looking down at me with an
ear-splitting grin on his face, watching me squirm."
Nadine
could only laugh. It beat crying. It seemed that Brad missed Jeremy
almost as much as she did.
A short silence
filled the space between them before Brad ventured further. "You
know, Nadine, we still need you here. There aren't too many with
your expertise."
Nadine
bit at her lower lip. She knew the ropes. She couldn't do that.
Not yet.
Her voice
dropped. "I'm sorry, Brad."
Nadine
gently placed the phone on its cradle. The U.S. Department of
Defense did quite well before Dr. Nadine Kanner came along, she
rationalized, and would continue to do so from now on. With that,
she headed for the shower, determined not to give the conversation
another thought.
******
Dr. Sami Nasser
unlocked the door to his apartment on Central Park West and headed
straight for the study. The light tapping sound of his shoes on
the polished wood floor ricocheted off high ceilings as he strode
down the long hallway towards the back of the flat. Without pausing,
he passed through the study door, dropped his jacket and briefcase
on the soft leather couch to his right and sat down at the desk
opposite. Despite its expanse, the antique desk topped with leather
inlay was adorned with only one item - a computer. Behind him,
floor to ceiling leaded glass windows displayed the grayish brown
city beyond. He did not bother to turn on the lights and the room
was illuminated only by the murky evening dusk.
Dr. Nasser
flipped on his computer and waited impatiently as it whirred and
beeped into readiness. A few moments and several keystrokes later,
he'd retrieved the document he needed. With his right hand ever
so gently yet skillfully caressing the trackball, Nasser clicked
on a series of icons, abandoning the orb only momentarily to type
in the secret password that gained him immediate access to the
Internet. He knew exactly where he wanted to go in that virtual
universe of information and web sites. Another series of clicks
and he was there. Hooked up to a site in the Middle East, he attached
the document retrieved only minutes earlier and hit the SEND button.
Before he could blink, confirmation flashed on the screen.
Nasser
exhaled as he leaned into the high back of his leather swivel
chair and rotated to gaze out at the New York City skyline, now
ablaze with a myriad of tiny lights.
*****
Ready the
Eight is a riveting, fast-paced thriller that not only entertains
but informs the reader how terrorist networks came to be and operate.
Stunning and intriguing. Intensely gripping. iUniverse Editor's
Choice.
Jae Gordon
is Associate Director of Communications at the Milken Institute,
a nonprofit, economic think tank in Santa Monica, CA , a former
litigator and consultant to two Consuls General of Israel. She
is a writer and editor in Southern California, now working on
her second novel.
Ready the
Eight is available at www.amazon.com,
www.bn.com, www.powells.com,
www.booksamillion.com,
and through many other online booksellers. Or order it through
your favorite bookstore.

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Companies
in the News:
News
highlights, as reported by the most respected sources in the world.
Alphabetized for easy reference.
GoldCorp.
The Canadian gold mining company, Goldcorp (NYSE: GG) is producing
gold at under $100/ounce and selling it for $400, according to
CEO & Chairman Rod McEwen, in an appearance on Kudlow and
Cramer this month. Gold historically does well in an inflationary
environment, but just how high can it go? Mr. McEwen's crystal
ball says $850 within six years because "when the market
stalls or goes backwards, gold does well." Go to the archived
ezines to read NataliePace.com's feature article on GoldCorp in issue
40. GG was trading at $12.10 on 8.16.2004, off of its 52-week
high of $18.50.
Google.
Google's IPO shares were priced at $85, at the bottom end of a
lowered pricing range, after the IPO was hit by a string of missteps
and lackluster market conditions. IPO investors should be happy
with the 8.31.04 trading price of $102.69, however! How does Google
compare with closest competitor Yahoo? See below. FYI: Yahoo's
business plan is considered to be slightly more diversified and
robust, and the management team more experienced. Additionally,
Yahoo has a billion more in sales and three times the income of
Google. Google, on the other hand, has great technology, fresh
energy, pop appeal and growth momentum on their sideÉ
| |
Price
|
Market
Cap/ shares outstanding
|
P/E
|
Sales/Income
|
|
Google
|
$102.69
|
27.85
billion
271.2
million
|
248.80
|
$1.47
billion
$105.6
million
|
|
Yahoo
|
$28.38
|
38.61
billion
1.361
billion
|
109.50
|
$2.61
billion
$354.1
million
|
Intel's
share price tumbles, but executives aren't worried. "Microprocessors,
our core business, behaved perfectly normally, down 4%É We built
too much inventoryÉ The mistake was that we got more good parts
out of the factories than we expectedÉ The microprocessor business
is seasonal. We look at the back half and we're comfortable with
itÉ We've seen worldwide sales come in right where you expect
it. At this point we see nothing that concerns us about the second
half." Andy Bryant, CFO, Intel, speaking on CNBC, 7.13.2004
Possis
Medical Inc.: Shares of Possis Medical Inc. (POSS)
tumbled as much as 41 percent on Tuesday (8.24.04) after the company
cut its earnings outlook due to the failure of its AngioJet blood
clot treatment to help heart attack patients in a key trial. In
June, Ernst & Young LLP named Robert G. Dutcher, CEO of Possis
Medical, as the 2004 Minnesota and Dakotas winner of their Entrepreneur
of The Year(R) award for Life Sciences. In May, Possis received
approval from the U.S. Food & Drug Administration (FDA) to
market the rapid exchange version of its XMI Rheolytic Thrombectomy
Catheter--the XMI-RX--for coronary indications.

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VISION: To build
a global community of investors through a worldwide website, seminars,
radio, television and print partners.
GOAL: To provide high-quality, first-run, ethical financial news,
information and education, presented in an entertaining format,
across all media (television, radio, print and online).
MISSION: To provide the news, information and education investors
need to make better choices and to make investing as much fun
as shopping.
PHILOSOPHY: Member Mosaic. Piecing together a more complete picture
of the publicly traded company, one tile at a time, by valuing
firsthand consumer experience, conducting evaluations of the executive
team and lining up the numbers of the publicly-traded company
with its competitors in a Stock Report Card.
For more information on NataliePace.com contact us at info@NataliePace.com
NOTICE:
NataliePace.com is NOT a stock brokerage service, and does not operate
or act as one.
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