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Newsletter - Current Issue Vol 11 Issue 4
April 1, 2014

“Figuring out the right product is the innovator’s job, not the customer’s job. The customer only knows what she thinks she wants based on her experience with the current product. The innovator can take into account everything that is possible, but often must go against what she knows to be true. As a result, innovation requires a combination of knowledge, skill and courage. Sometimes, only the founder has the courage to ignore the data.

Ben Horowitz
author of The Hard Thing About Hard Things,
co-founder and General Partner of Andreessen Horowitz




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